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The Revamped Digg Launches Publicly
Courtesy of Digg
The revamped and modernized Digg is officially in open, public beta.
Why It Hits: Digg was an icon of the Web 2.0 era… but it couldn’t keep pace with competitor Reddit. That led to the company being sold, chopped up, and sold again over the past decade. Now, it’s back under the leadership of original founder Kevin Rose and Reddit co-founder Alexis Ohanian, with plans to use AI to center human connection — instead of the other way around.
Between The Lines: The Digg reboot is betting that users want a little 2000s nostalgia mixed with their AI-powered social media.
Much like Reddit, Digg hosts various communities based around specific topics, where users can post, comment, or upvote (“digg”) content.
While the closed beta includes 67,000 users across 21 set communities, the open beta will be available to everyone — and anyone can create a community.
Moderators (called “community managers”) will be free to set their own rules, with their actions recorded in a public log.
Eventually, moderators will be able to customize the look and feel of their community portals and add unique plug-ins from across the web.
Final Update: One of the big changes in this iteration is Digg’s focus on making sure real, authentic people are using the platform, while actively keeping out fraudsters and bots. Rose told TechCrunch that the company plans to do this via “little signals of trust along the way and bundling them all together into something that’s meaningful.” That includes fancy methods ranging from zero-knowledge proofs and location data to requiring that someone in, say, a community about Oura rings actually owns an Oura ring. It’s the small things that build credibility and help maintain a positive user experience…
…and, in the hope of Rose and Ohanian, an even better experience than what users would find on Reddit.
Prediction: Community managers, much like on Reddit, are the heartbeat of forum-based platforms… so finding ways to empower them, and possibly compensate them, could be the deciding factor in the platform’s success.
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Today’s email was written by David Vendrell.
Edited, Polled, & Copy-edited by Kait Cunniff.
Published by Darline Salazar.