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The Rise Of Loneliness Influencers
Home Alone // Image by Kait Cunniff with DALL-E
A subset of influencers on TikTok and Reels has been growing in popularity: young women going viral for having no friends.
Reeling Them In: According to a 2021 study by the American Psychological Association, the rate of loneliness in young adults has increased every year from 1976 to 2019. It makes sense that these so-called “loneliness influencers” are blowing up online. Their audience mostly consists of other young women who also feel alone.
Behind the Solitude: The videos usually feature a woman who describes herself as an introvert living alone with no kids or friends.
She comes home after work, heats up dinner, and watches TV. There’s not much else happening in the videos, and most are captioned something like: “POV: You live alone in NYC and have no friends, so your nights look like this.”
Creators like @lanaisaaa have upwards of 150,000 followers for posting quiet nights alone.
Many commenters commiserate with the influencers, while others question whether they’re really as introverted as they claim or simply playing a role for clicks. After all, how introverted can you be if you’re sharing deeply personal videos with thousands of strangers online?
A Quiet Epidemic: While the male loneliness epidemic has dominated the conversation for years, these creators are a sign that the female version is just as real — only quieter. A woman filming her quiet night in can make a stranger feel less alone, or make friendlessness and solitude seem aspirational. The same clip can do both, depending on who’s watching and why.
The Future of Loneliness: Through these viral videos, women experiencing similar isolation may begin to find community in online spaces. Other TikTokers have built communities through their videos and personal stories in the past, and the same could certainly happen again.
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Today’s email was written by Deena ElGenaidi and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.