There’s Music At Coachella?

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Happy Tuesday, Future Party. If you live in Menlo Park, Redwood City, or Palo Alto, you may have noticed something strange when you crossed an intersection — the crosswalk buttons were hacked with a message in the voice of Mark Zuckerberg or Elon Musk. Pedestrians were treated to sweet assurances from these tech kingpins that people must simply stop worrying about their ambition to imbue AI into everyday life — because it’s happening, whether they like it or not. Looks like even the pranks in Silicon Valley are innovative.

According to a new survey by Variety, more people now go to the Coachella Valley Music and Arts Festival primarily for something other than the music… although the music is always a welcome addition.

The Big Picture: As Coachella evolves into a mecca for entertainment, lifestyle, and culture, a prime brand placement at the festival could become just as valuable a launchpad for new products and experiences as it is for emerging musicians.

Between the Sets: Two informal polls by Variety found that, on average, 67% of Coachella festival-goers attend for the “experience,” not the “music.”

For example:

Encore: To demonstrate just how much Coachella has become about the vibes, one attendee told Variety, “I bought my tickets before I even knew the lineup.” Considering that admission tickets start at $599, that’s no small purchase.

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As more companies require employees to return to the office, fashion brands are rolling out new lines to help people get fitted for the polished, in-person 9 to 5.

Why It Hits: After four years of primarily working from home, employee outfits have become overly casual and blurred with non-work life. And for many young people who entered the workforce during this strange time, they’ve never even needed office attire. So, fashion brands are pivoting to meet the sudden demand and make their mark on the new era of office attire. That could mint some new work-fit winners.

Behind the Looks: Stylist and market editor DeVanté Rollins told Insider that brands are designing “playful takes on corporate life.” 

Clock Out: Insider notes that the luxury push into office attire is just another part of the RTO-aesthetic zeitgeist, which includes online trends like “clean girl,” “office siren,” and “corpcore” (very demure, very mindful, of course). And with Severance shooting to the top of the Apple TV+ charts (probably the most aesthetically interesting show this year), the interest and anxiety of going into the office has never been so pronounced.

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70.7% of you voted Yes in yesterday’s poll: Do you have an emergency fund?

“We always have one, but then things happen to drain it, which is the point and purpose of having it. Like savings, it would be lovely to see it grow and not get used so often.”

“It’s not grown to where it should be, and it’s been a struggle to grow it since the pandemic. This tariff chaos didn’t help.”

“My savings were wiped out so my husband could survive cancer. Not sure when I can rebuild it or retire. Oh, well. It’s only money, as my aunt says...”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

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