Here’s some totally chill news to start your Wednesday — there’s an asteroid roughly the size of Disneyland barreling toward Earth… and its chances of actually striking the planet on December 22, 2032 just went up. Okay, the asteroid, named “YR4,” only jumped from a 1.3% chance to a 2.3% chance, according to the Center for Near-Earth Object Studies at NASA’s Jet Propulsion Lab, and NASA has the tech now to literally blow asteroids off course…. but we figured we should just add more to your doomscroll rotation. Hey, that’s something BuzzFeed hopes to fix, which you can read more about below.

DAILY TOP TRENDS

BuzzFeed Is Starting A Social Media Platform

Image courtesy of BuzzFeed // Illustration by Kait Cunniff with DALL-E

BuzzFeed announced that it’s building its own social media platform that will leverage the company’s brands, human curation, and AI to deliver a positive online experience.

The Big Picture: BuzzFeed co-founder and CEO Jonah Peretti’s ambition is to fight back against the algorithm-powered, addictive, and negative nature of the dominant social media platforms… which he says have prioritized user engagement over user well-being. Considering the financial straits that BuzzFeed has been experiencing lately, the platform is a big swing at reinvention.

Behind the Platform: BuzzFeed’s social platform is reportedly called “BuzzFeed Island” and is “designed as an oasis from algorithm-driven doomscrolling,” according to a blog post written by Peretti.

  • That’s because human curators will “do the doomscrolling for you” and curate content that’s allegedly both truthful and free from the hyperbole of the current media landscape.

  • But it’ll also include AI tools for “creative purposes,” including “interactive storytelling and new content formats,” per TechCrunch. (BuzzFeed has recently undergone an AI makeover over the past year.)

  • The platform will leverage its various brands for specialized content, including HuffPost for news, Tasty for food and lifestyle, and BuzzFeed for premium long-form video.

  • Join the waitlist here. BuzzFeed is testing the platform with select users before rolling out the final version at an unspecified date.

The Future: Peretti’s blog post reads more like a manifesto, calling out TikTok and Meta for engaging in what he calls “SNARF” — surfacing content that traffics in “Stakes, Novelty, Anger, Retention, and Fear” to keep people hooked on their platforms. And this isn’t good hooked — it’s allegedly an addiction fueled by negativity. That wasn’t always the case for social media, but Peretti says that platforms are now serving users “crack and fentanyl” rather than the original “beer and wine.” Users would love to quit but find it culturally challenging to do so.

If BuzzFeed is somehow successful in making the internet a brighter place (while still delivering the news), then it could help reshape every aspect of society that’s become ruled by outrage and sound bites.

Together with Boxabl

BOXABL Announces A New $20,000 House

When the biggest names in your industry take an interest, you know you’re onto something.

That’s the story with BOXABL. They’ve rethought housing by bringing assembly lines to new home construction. Not to mention, the company has gained the attention of investors like D.R. Horton.

Where traditional homes take over seven months to build, BOXABL factories can produce their signature Casita home in nearly four hours.

And they’re just getting started.

BOXABL recently announced a new $20,000 house called Baby Box. It’s a turnkey home designed for affordability, flexibility, and versatility. Perfect for disaster relief, workforce accommodations, community projects, or if you just need extra space, the Baby Box is another great solution added to their product line.

Now, everyday investors can join them, too.

When BOXABL last opened a Reg A investment opportunity, they maxed out the $75M regulatory limit, and they believe their new $20,000 house is the key to unlocking even greater potential.

*This is a paid advertisement for Boxabl’s Regulation A offering. Please read the offering circular here.

Reservations represent a non-binding indication of interest to purchase a Casita. A reservation does not require purchase of a Casita, and there is no assurance of how many will result in actual purchases. This is a message from Boxabl.

Boom Wants To Go Supersonic Over America

Courtesy of Boom Supersonic

After completing a successful test flight that resulted in no audible sonic boom, aviation company Boom Supersonic hopes to be the first airline to offer domestic supersonic travel.

Why It Flies: Commercial supersonic air travel has been dormant since the Concorde was grounded in 2003, so Boom’s adoption by airlines could result in more flights per day as travel becomes quicker (it can get you from coast to coast 90 minutes faster). That would lead to a major revenue boost for airlines and shorter commute times for passengers… but a potential strain on Air Traffic Control, which will now contend with more planes per day.

Behind the Trips: Boom Supersonic not only successfully flew above Mach 1 (767 mph) but also became the first American company to do so and the first to achieve it without producing a sonic boom that could be heard on the ground.

That’s a major achievement in aviation.

  • The Concorde, which was in operation for 27 years, was only allowed to fly supersonic over water because of its sonic boom that could disturb people on the ground and even damage buildings.

  • But Boom figured out a way to get rid of the audible boom on the ground — just fly higher. 

  • That’s made possible by the company’s proprietary “Boomless Cruise” tech, which lets the plane break the sound barrier at a high enough altitude where sound waves literally U-turn before they get close to the ground (a phenomenon known as “Mach cutoff”).

  • Additionally, the tech has an algorithm that allows the company to pinpoint the exact conditions (weather, altitude, speed) needed to achieve “silent” supersonic travel.

  • Boom confirmed the tech works by placing microphones along the flight path of its prototype plane, which broke the sound barrier over the Mojave Desert last month.

Final Destination: Boom’s airliner, dubbed “Overture,” will be able to make coast-to-coast US flights 90 minutes faster than typical commercial flights, according to CEO Blake Scholl. Despite interest from airlines like United and American, Scholl lamented on X that he can’t roll out the service just yet because of current regulations. That caught the attention of Elon Musk, who declared, “This administration will get rid of all regulations that make no sense, like this one.” We wouldn’t be surprised if that assertion speeds up Boom orders.

Together with VIIA

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DEEP DIVES

  • Read: NYT dives deep in a wide-ranging interview with Denzel Washington as he prepares to star in Othello on Broadway.

  • Listen: Don’t Kill the Messenger interviews Sony 3000 Pictures head Elizabeth Gabler about the art of producing book-to-screen adaptations.

  • Watch: Fast Company explores how Mattel has cultivated a diecast car empire with Hot Wheels.

Do you think social media addiction is a real problem in today’s world?

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76.2% of you voted No in yesterday’s poll: Do you ever use Buy Now, Pay Later services for online purchases?

“Just another way to rack up debt.”

“No debt for me... took me 45 years to learn that, but it’s a rule now.”

“Gotta get those Chase Ultimate Rewards points, so credit cards all the way for me.”

“I used Affirm once (but never again) to buy an expensive piece of exercise equipment, because it was the only option they offered. Their website and automated phone service were impossible to navigate, and their customer service was unreachable. They were so horrible to deal with that I opted to pay off the balance in full after two months just to avoid dealing with them again. And they made even that almost impossible to do.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🎙️ Netflix is exploring getting into video podcasting to compete with YouTube and Spotify.

🧮 Consumer intelligence firm NielsenIQ may IPO at a $1.25 billion valuation.

🎞️ China’s homegrown movies are posting Hollywood-level grosses domestically after Beijing tamped down on international imports.

→ Technology

🤖 The EU is launching its own Stargate-like AI project, promising $200 billion in investment.

💰 Meta is acquiring South Korean AI chip maker FuriosaAI.

🧐 A BBC study found that news summaries by AI companies routinely have “significant issues.”

→ Fashion / E-commerce

👕 Adidas is launching a high-end fashion arm called “A-TYPE.”

👟 One of the founding designers of HOKA is launching an extra comfy shoe meant for sitting at the office.

🤥 Kickstarter will start notifying people when campaigns they invested in aren't fulfilling their reward promises.

Let us know how we are doing...

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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