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Welcome to Thursday, Future Party. In what is probably the best collision of Gen Z slang and LinkedInfluencer brain, former McKinsey business analyst Langni Zeng has branded networking skills as “biz rizz.” She even shared a few tips on how to develop biz rizz in an article for Insider… and, friends, we cannot stop saying it. Truly iconic. Kudos, Langni.
DAILY TOP TRENDS
YouTube – MobLand
X
(Twitter)– Robert PattinsonGoogle – Tom Llamas
Reddit – Michael Sheen
Letterboxd – Flow
Spotify – “After The Setting Sun”
Digg Is Dug Up From The Grave
Digg, one of the earliest social media platforms, is coming back from the (near) dead after original owner Kevin Rose acquired the assets and teamed up with one of his biggest former rivals — Reddit co-founder Alexis Ohanian — to reimagine the platform for the modern age.
The Big Picture: Social media was initially designed to connect average people and build community around niche topics, which is what Digg was created to do in 2004 before falling apart in 2012. The major platforms have mostly strayed from that mission, so Digg hopes it can be a fresh and nostalgic alternative.
Behind the Curtain: Can Digg be the comeback story of the year?
Rose’s True Ventures and Ohanian’s Seven Seven Six teamed up to purchase what was left of Digg from digital media company Money Group (yes, that’s a real company name) for an undisclosed amount.
The new platform will be, at first, designed for mobile use and will empower community moderators (Digg is a social message-board platform like Reddit) to organize, drive conversation, and eventually monetize.
Digg will also leverage AI to add a layer of fun novelty, such as allowing a science-fiction community to translate their messages into the Klingon language from Star Trek (peak geekiness).
The company plans to give moderators AI tools that also “help reduce spam, misinformation, and harassment,” Rose told NYT.
The Future: Digg will start sending out invites to users in the coming weeks, which may target some of the biggest community-builders on Reddit. That would make sense, considering Rose spent thousands of dollars on ads to query moderators about their biggest challenges overseeing subreddits (which likely touched on recent battles with current Reddit management).
Rose and Ohanian stress that community moderators will be the backbone of what makes Digg 2.0 work… so they want to build a platform that works best for them. If these future moderators dig the platform (pun intended), then it could become the home for people who have no interest in likes, follows, or shares.
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Are “Functional Beverages” The Fountain Of Youth?
“Functional beverages” — drinks that claim to fortify your hair and nails, give you clean energy, or make you live longer — are becoming one of the hottest markets in the food and beverage industry, as people look to boost their health, beauty, and performance.
Why It Hits: Health and wellness has been surging in popularity across hospitality, technology, and supplements, so it was only a matter of time before our drinks got a dose of the trend. They’re already a big hit in Asia. Mordor Intelligence estimates that the global market will surpass $329 billion by 2030.
Behind the Ingredients: Toasting to health and a long life is becoming very literal.
Sparkling wellness sodas like Celsius, luxury smoothies from Erewhon, and magnesium-based drinkable supplement Magna are rising in demand.
Black Swan Data found that search traffic has skyrocketed for “collagen drinks,” “anti-wrinkle beverages,” and drinks packed with protein and hydration.
That’s led to some big-money deals, including PepsiCo buying an 8.5% stake in Celsius in 2022 for $550 million.
And that’s despite the inclusion of some pretty bizarre ingredients, including marine collagen powder, crushed fish cartilage, and bovine colostrum.
Last Sip: Like any trend built on big promises, there will be an overflow of scams and dubious claims (especially in a largely unregulated space), so the companies that get validation from the established medical community or high-performing individuals will likely see the biggest boost.
Case in point: The supplement label IM8 was founded by healthcare entrepreneur Danny Yeung and none other than soccer legend David Beckham, who wanted to find a way to get his 15 daily pills down to one drinkable sachet. There’s no better marketing hook than that.
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DEEP DIVES
Read: WSJ lays out the battle between two of the the most influential players in crypto — Tether chairman Giancarlo Devasini and Circle founder Jeremy Allaire.
Listen: The Deal chats with former MLB player Johnny Damon about running his post-career beverage business, A-GAME Beverages.
Watch: Now you can see the Moon in 4K via Firefly Aerospace’s successful lunar landing.
Do you prefer buying “functional beverages” (aka wellness drinks) or sticking with the classics?
88% of you voted No in yesterday’s poll: Have you ever watched a screenlife movie like Unfriended?
“Might watch online drama but not horror. Just not a fan of horror.”
“I personally found it uninteresting. I spend enough time looking at screens. I go to the movies to escape.”
“Missing was pretty good.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
📺 As YouTube Premium subscribers surge past 125 million, the company is releasing a cheaper, diet version of its subscription.
💿 Deadmau5 sold his catalog and that of his Mau5trap label for $55 million to Create Music Group.
🥸 Despite tickets already being sold for Fyre Fest 2, the Islas Mujeres tourism board says they “have no knowledge of this event.”
→ Technology
💻 Google is adding an “AI Mode” to Search that allows users to ask complex, multi-part questions and follow-up queries.
✈️ JetZero and Delta are teaming up to develop the first commercial blended-wing body aircraft, which looks pretty wild.
🚰 El Paso, Texas, will be the first city in the US to quench residents’ thirst with treated wastewater by 2028.
→ Fashion / E-commerce
👕 Co-founder Bobby Hundreds (real name Bobby Kim) is stepping down as Creative Director of streetwear brand The Hundreds.
👟 Nike got a first win in its ongoing lawsuit against StockX, claiming the company knowingly sold counterfeit sneakers.
🎉 Adidas has officially sold its final pair of Yeezy sneakers.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.