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Tinder Activity Has Increased 47% As The USA Hosts The World Cup
Love at the World Cup // Illustration by Kate Walker
The World Cup is in full swing across North America, and it’s not only bringing international fans — it’s also bringing international love. Tinder has reported a 47% increase in activity in World Cup host cities compared to last year.
The Download: People have been experiencing dating app fatigue, making this nearly 50% increase especially significant. But that’s not the only stat: Tinder also reports 15% more users, 25% more swipe activity, and 60% more matches.
Keep Swiping Right: While the internet has already been obsessed with how World Cup fans have embraced America (see these videos on ranch, Walmart, and Scotland in Boston for reference), fans have also taken to social media to share their own experiences:
Creator @patoxplomo told the girlies to “lock the f*** in because the World Cup is your oyster… you’re gonna have professional athletes, international men at your disposal.”
Multiple women told the New York Post how excited they are to get out there during the World Cup, with some spending thousands on tickets to do so.
TikTok user @shannonknight27 posted a video of herself being carried by a Scottish man, writing about how thankful she is to be single during the World Cup.
The Endgame: This isn’t the first time an international sporting event has boosted Tinder activity. The 2024 Paris Olympics saw a 25% increase in swipes. The Olympics, in general, are known as a time when international fans and athletes alike “connect.” Fun fact: Host countries and the International Olympic Committee have been giving out free condoms since 1988 — and even ran out during the 2026 Winter Olympics in Milan.
The Future: The World Cup has always had a way of bringing the world together. If Tinder’s numbers are any indication, everyone got a whole lot closer — and the results may start showing up in about nine months.
Together with Kalshi
Yes, Anyone Can Play At The World Cup (Even You)
And you don’t even need shin guards.
While everyone else is just “watching” the World Cup, you can get in on the action with Kalshi.
Kalshi is the prediction market with real payouts on every kind of event. No matter your interests (or skill set), you can trade with complete transparency on almost anything, including:
Whether the US government will confirm aliens exist
Who will have the #1 song on Spotify in July
Politics, climate, finance, sports… there’s something for everyone on Kalshi.
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Today’s email was written by Allison Hunt and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.