PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Happy Wednesday, Future Party. As the LA firefighters get a handle on the most dangerous aspects of the Palisades and Eaton Fires, the city has been heroically rallying around survivors who have lost their homes — so much so that physical donations are being temporarily turned away. But here’s a list of verified GoFundMe pages to help people get back on their feet. Every little bit helps.
DAILY TOP TRENDS
YouTube – The Woman In The Yard
X
(Twitter)– MetallicaGoogle – Tony Slattery
Reddit – Nicepool
TikTok – “Sosa Chamberlain”
Spotify – “Same Old Song”
Gen Z Still Wants To Party… But Without The Booze
Gen Zers are increasingly going sober or sober-curious as changing norms take the social pressure off of consuming alcohol to have fun.
The Big Picture: Young people going sober are already having major ripple effects across the food and beverage industry, the sports economy, and nightlife scenes.
Between the Beverages: Just how sober is Gen Z?
A Gallup poll found that the share of 18-to-34-year-olds who drink hit a record low of 59%.
The share of the same group who considers even “moderate” drinking bad for them has risen to 65% — double the number of people who did at the start of the century.
Instead, young people are turning to non-alcoholic drinks, including mocktails and booze-free beers (like Tom Holland’s new BERO).
IWSR, a top insights firm for the beverage industry, found that the non-alcoholic drink volume grew 29% in 2023 and is now a market worth $13 billion. 17% of drinkers are new to the market.
Last Call: Why are people closing out their tabs for good? The reasons are varied — it’s not particularly good for you, it doesn’t make you feel good, there’s a new focus on health and well-being, and a growing movement toward alcohol-free socializing. Now, alcohol doesn’t seem as cool as it did to previous generations.
What’s becoming cooler again is actually socializing in real life (not just through screens). Coupled with the sober movement, spaces that provide fun and connection that don’t require a little liquid courage could be the biggest trends over the next decade… until a new generation finds the taste for some bubbly.
Together with Boxabl
How To Build A Home In 4 Hours
The US faces a 2.3M home shortage, driving demand for affordable, efficient housing.
BOXABL aims to transform home construction with factory-built homes produced in just four hours and installed in under a day.
It’s received 190,000+ Casita reservations* and gained attention from America’s largest homebuilder, D.R. Horton.
The BOXABL assembly line delivers fully equipped homes, offering a scalable solution to housing challenges.
Don’t miss your chance to own a piece of BOXABL today.
*This is a paid advertisement for Boxabl’s Regulation A offering for $2000. Please read the offering circular here. Reservations represent a non-binding indication of interest to purchase as Casita. A reservation does not require purchase of a Casita and there is no assurance of how many will result in actual purchases.
Things Are Getting Weird Around The TikTok Ban
With TikTok’s US expiration date approaching, there’s a mad rush to eulogize it, purchase it, find alternatives, or extend its American life.
Why It Hits: The dust is far from settled on what TikTok’s fate will be. But whatever happens, social media is definitely entering a new era, which will once again reshape online life.
Behind the Curtain: Brace yourselves — there’s a lot happening.
China is reportedly discussing the potential of allowing ByteDance to sell TikTok’s US operations to Elon Musk because of his close ties with President-elect Donald Trump. As of now, ByteDance says that’s “pure fiction.”
Others have expressed a desire to buy it, including a team-up between entrepreneur Frank McCourt and investor Kevin O’Leary and even a jokey offer from MrBeast (but we can see how some investors would pounce at the opportunity for that collab).
In case it does get banned, a new trend has popped up — “Goodbye to My Chinese Spy,” which pokes fun at the allegations that Beijing uses the app for surveillance.
Others have started downloading another popular Chinese app, Red Note, to show that they don’t care about national security concerns.
And just to spice things up some more, Senator Ed Markey (D-MA) introduced the Extend the TikTok Deadline Act, which would give ByteDance an extra 270 days to divest.
The Future: Woof. We’re exhausted. But the big takeaway is that people love TikTok, which has been arguably the driver of culture over the past five years. For users, that means the entertainment takes precedence over any other issues. For potential buyers, it means the opportunity to make the biggest tech deal in history. And for politicians, it means few want to take the heat for allowing a ban to go through… which will reportedly result in a total shutdown on Sunday.
Grab your popcorn.
Together with The Signal
Stay Sharp With Global Insights Twice A Week
The Signal deep-dives current events with a spirit of curiosity — ideology-free and with a diverse slate of global contributors. Their latest captivating issues include:
Why homelessness is on the rise in the US
India’s assassination of a Canadian activist
America’s massive military capability
Join over 100,000 readers and discover the most pressing news in tech, the economy, democracy, culture, and more.
DEEP DIVES
Read: The New Yorker has a massive profile on SNL mastermind Lorne Michaels in the run-up to the show’s 50th anniversary.
Watch: Hypebeast charts the long-running collaboration between fashion conglomerate LVMH and renowned designer Takashi Murakami.
Explore: NYT rounds up some of the wildest tech presented at this year’s CES.
76.4% of you voted Yes in yesterday’s poll: Have you ever been ghosted by a potential employer?
“It even happens in the federal government with national security positions.”
“This is in the UK, too. All the advice is to ask for feedback [post-interview], and companies talk a good game about how supportive and helpful they are, but the reality is they just aren’t that bothered.”
“I know for a fact my current employer posts new jobs they have no intention of filling to make the company look like it’s doing better than it is to the public.”
“I’m a C-suite exec, and I’ve been looking for a new position since July. There are plenty of openings for which I’m qualified… either I’m poorly presenting myself, or the jobs aren’t real.”
“This is such a silly concept. Potential employers are under no obligation to keep up correspondence with you if they select another candidate or terminate the position you’re applying for. Rejection is a natural part of the job search. It’s capitalism. Don’t take it personally.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
📺 Local LA news viewership tripled during the first days of the Los Angeles fires as people turned to channels like KABC and KTLA for info.
🎥 A24’s Sing Sing is set to return to theaters… and inside 1,100 American correctional facilities… this weekend.
🏈 Where Venu Sports left off, DirecTV is picking up with its new “MySports” streaming package.
→ Technology
🌲 The Biden administration is making federal land available for lease to build AI data centers.
💻 The DOJ confirmed that it carried out an operation that deleted Chinese malware from thousands of US computers without people knowing.
🤖 OpenAI’s reasoning model sometimes “thinks” in Mandarin or Farsi, even when a query is asked in English.
→ Fashion / E-commerce
🍸 The government may be coming to pour out your THC-infused cocktail.
🛍️ Burlington is literally downsizing its stores to 20% of their usual size to keep up with changing trends in retail.
🚗 eBay is acquiring e-commerce car startup Caramel to compete with Amazon’s new car salesmanship.
Let us know how we are doing...
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.