Do You Have “Influencer Voice?”

PRESENTED BY VIIA

It’s Thursday, Future Party. Last night, an American Airlines flight crashed into an Army Black Hawk helicopter near Washington, D.C.’s Ronald Reagan National Airport. It’s likely the most fatal aviation crash on American soil since 9/11 and will certainly be the catalyst for an immense audit and reimagining of the airline industry and air traffic control. Our hearts go out to the dozens of victims of the disaster and all their loved ones.

Super Bowl ads — the Holy Grail of Madison Avenue — have hit a record price of over $8 million for a 30-second spot.

The Big Picture: The Super Bowl is the most-watched TV event in the US, with last year notching 123.4 million viewers — the most ever for a US broadcast. In an increasingly fractured media landscape, having a commercial during the Big Game will likely continue to go up in price.

Between the Spots: Fox is raking in the money for the February 9th game between the Kansas City Chiefs (looking for a three-peat win) and the Philadelphia Eagles.

Final Score: So, what kind of commercials can you expect this year? While 2022’s game was dubbed the “Crypto Bowl,” Fox Sports EVP of Sales Mark Evans said AI will be all over this year’s broadcast — it seems like the tech’s big mainstream debut. But you can also expect a lot of celebrities (Matthew McConaughey, Chris Pratt, and Meg Ryan make appearances) and humor (GoDaddy is back after an eight-year hiatus).

With Kendrick Lamar doing the halftime show, and all cameras set to search TSwift in the stands, don’t be surprised if the New Orleans Caesars Superdome rolls out a red carpet.

Want to spice up your Valentine’s Night?

Try High Love, the all-natural gummy designed to heighten sensation and boost libido.

Eat one before your big night (the flavor is delicious — Strawberry Crush!) and enjoy the incredible effects of natural cannabinoids and botanical aphrodisiacs.

“My wife and I absolutely love these gummies… have done wonders for our sex life.” – Brian G.

P.S. High Love is crafted with pure, clean ingredients and is 100% vegan.

Save 15% and get a free gift when you try High Love.

People have started noticing that digital creators — especially those on TikTok — have adopted a unique style of speaking that’s being dubbed “influencer voice.”

Why It Hits: Shifting dialects has been a part of American media for over a century (mid-Atlantic accent in movies from the 1940s, anyone?), but the prevalence across social media may be the first time in history when the code-switching has happened at such a scale.

Behind the Curtain: British singer-songwriter Cassyette has put “influencer voice” in the spotlight after questioning — in a TikTok video, of course — why everybody seems to be talking like that.

Here’s what that sounds like, per Fast Company:

The Future: So, why are people talking like that? It could be classic conformity (this is what successful creators do, so why reinvent the wheel), or it could make it feel like you’re putting less effort into something than you really are (wanting to make sure you come across as “authentic”).

But a study out of UC San Diego and Radboud University found that there may be a benefit to using “influencer voice.” The uptalk “successfully grabs our attention, as it implicitly invites the listener to confirm that they are listening.” Questions — even when they really aren’t questions — coax engagement… and that’s exactly what social media is all about.

See for yourself

88.7% of you voted No in yesterday’s poll: Have you ever watched a major live event on a FAST platform?

“I don’t even know what it is.”

“I still pay for, and enjoy, cable.”

“Miss Universe on Roku.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🤑 Neon scored the first big sale at the 2025 Sundance Film Festival, paying $15 million for Michael Shanks’ horror rom-com, Together.

🎥 M. Night Shyamalan and Nicholas Sparks are teaming up on a supernatural romantic thriller, with Shyamalan making a movie and Sparks writing a book based on the same idea.

📺 Ampere Analysis reports on the new normal for TV production — 25% fewer shows produced than during Peak TV.

🧐 OpenAI and Microsoft are investigating whether DeepSeek illegally trained its model on OpenAI’s data.

🚗 Waymo plans to test its robotaxis in ten more cities this year, including San Diego, Miami, and Las Vegas.

✈️ Boom’s supersonic test plane broke the sound barrier on its 12th flight — the first time a commercial plane has gone supersonic.

📱 Microsoft is reportedly in talks to acquire TikTok… but continue to take any of these potential deals with a big grain of salt.

🤳 Content creators, podcasters, and bloggers can now apply for White House press badges.

💰 Instagram is reportedly paying some top TikTokers up to $300,000 to post on Reels.

Each week, we settled for whatever coffee was on sale, missing out on true flavor.

Then, we discovered Trade — a specialty coffee marketplace with over 450 handpicked roasts from passionate small-batch roasters around the world.

Our perfect cup was just a quiz away! Freshly roasted and delivered within 48 hours, Trade has completely transformed our mornings, and we’re excited for you to experience it, too.

As a TFP reader, enjoy an exclusive 30% off your first month when you subscribe today.

Take the quiz and find your perfect coffee now!