Navigating Air Traffic

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Happy Monday, Future Party. If you’re a fan of the Apple TV+ show Severance (as many of us at TFP are), here’s a little something to add to your reading list: Dr. Ricken Lazlo Hale’s self-help book, The You You Are. To coincide with the second season, the fictional book is available on Apple Books. Hopefully, it’s as inspiring to you as it is to the innies.

American skies are already congested around major cities, but the introduction of drones, private rockets, and air taxis could push that to the brink without an overhaul of the entire air safety infrastructure.

The Crowded Picture: Last week’s tragic collision between a passenger jet and a Black Hawk helicopter at Ronald Reagan National Airport put the entire aviation industry under a spotlight. The inclusion of more vehicles in crowded airspace could now be subject to extra scrutiny from the government and the public at large.

Behind the Flights: Within the next decade, air traffic controllers may have much more on their hands than passenger planes and military aircraft.

The Future: Statistically, commercial aviation is still the safest way to travel, with chances of being in a fatal accident considerably smaller than driving in a car. But, when crashes do happen, it’s a large-scale incident that shakes the flying public’s trust.

Considering how short-staffed and overworked air traffic control has become in recent years (and there have been plenty of warnings), the FAA will either need to supercharge hiring (there are about 14,000 right now manning 5,000 US airports) or build automated systems to keep up with the ever-increasing complexity of America’s airspace.

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Independent film and TV studio A24 has hired Scott Belsky, Adobe’s chief strategy officer and executive VP of design & emerging products, in a newly-created role to head technology and innovation projects.

The Big Picture: Every major Hollywood studio and production company is shoring up its tech capabilities, as AI and machine learning gear up to revolutionize content creation. A24, which prides itself on being an artist-friendly studio, is likely hoping that Belsky can fuel innovation while protecting creativity and copyright.

Behind the Scenes: Scott Belsky — who already counts a storied career at Adobe, the founding of creative-job platform Behance, and advisory roles at Uber and Pinterest on his resume — begins his entertainment career in March.

Closing Thoughts: A24 was at the center of headlines this month after it was revealed that its Oscar contender, The Brutalist, used AI to refine the Hungarian accent of stars Adrien Brody and Felicity Jones. According to new guidance by the Copyright Office, there doesn’t appear to be anything wrong with this, so that’s sure to open the floodgates on using the powerful tech to tweak, enhance, and optimize many aspects of production and post-production — which could save indie studio A24 a lot of money in realizing ambitious visions.

76.5% of you voted Yes in Friday’s poll: Do you consider Netflix the leading streaming service?

“It moves with the times and responds to what the people want. It maintains high standards.”

“Netflix has the hits. Stranger Things, Wednesday, Squid Game, Bridgerton, House of Cards, Orange Is the New Black… I could go on and on. It’s the OG and remains the dominant player when it comes to quality content that drives cultural conversations.”

“I find myself and people around me treating Netflix as a synonym for streaming something as in, ‘Let’s stay home and watch something on Netflix,’ even though we might end up choosing to watch something on Amazon Prime, Hulu, or Apple TV.”

“I think they all have good and bad content — I watch most of them equally.”

“Leading, but not best in quality. Quality is Criterion. Netflix is for the masses.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

💻 The Sundance Film Festival removed the movie Twinless from its online portal after the film was pirated and leaked online.

🤝 Nonscripted empire Fulwell 73 and LeBron James’ SpringHill Co. have finalized their merger to form Fulwell Entertainment.

📕 Rebecca Yarros’s Onyx Storm sold 2.7 million copies in its first week, making it the fastest-selling adult novel in two decades.

💰 OpenAI is raising a new funding round that would value the AI firm at an eye-popping $300 billion.

🛰️ Apple and SpaceX have inked a deal to give iOS devices access to Starlink when its in-house satellite network isn’t available.

🤖 Meta is sending its engineers to ad agencies to help devise a way to bring ads to the tech giant’s platforms.

🏎️ Louis Vuitton has become an Official Partner of Formula 1 in a wide-ranging 10-year deal.

🍔 Chicago Sky Angel Reese is collabing with McDonald’s combo meal — the fast food chain’s first deal with a female athlete.

👕 Kim Jones is leaving his post as artistic director of menswear at Dior after seven years.