Too Fresh For Late Night

PRESENTED BY BITCOIN DEPOT

New week, new you, Future Party. Speaking with creators Colin and Samir on their podcast, Meta CEO Mark Zuckerberg revealed that when The Social Network came out in theaters in 2010, he took employees to see it… ultimately finding the experience “weird.” Considering how the movie portrays Zuck, that’s to be expected. But he did say that he bought the T-shirt that actor Jesse Eisenberg wears during the arbitration scenes, so… that’s also pretty weird.

Fake movie trailers created using a mix of AI-generated material and shots from other movies are all over YouTube… and the studios aren’t doing much to stop their spread. Sometimes, they even profit from them.

The Big Picture: A great movie trailer that goes viral is one of the most impactful drivers of ticket sales. If the buzz for a real trailer of a title gets watered down by AI dupes, it could generate the wrong kind of buzz and ultimately hurt the movie’s performance.

Behind the AI Slop: Fake movie trailers have come a long, weird way since the release of VJ4rawr2’s Titanic 2: Jack’s Back racked up 53 million views on YouTube in 2005.

Closing Credits: While filmmakers hate these fake trailers, movie studios have been a bit more… opportunistic about them. Instead of requesting their takedown, Warner Bros. Discovery, Sony, and Paramount have all claimed monetization on the fake trailers, so the revenue can be funneled to them. Until there’s a major uproar by the creative community and their unions, the quiet profiting may continue… especially if it seems like a net positive toward raising awareness about the movies.

However, following Deadline’s investigation, YouTube disabled ad revenue on videos from Screen Culture and KH Studio over the weekend. So, some progress is being made for the greater movie good.

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The next generation of late-night talent like Taylor Tomlinson, Trevor Noah, and Roy Wood are opting for a career that doesn’t keep them behind the desk.

Why It Hurts: A cushy late-night gig used to be the most prestigious job in comedy (it’s literally the premise of the next season of Hacks). But as the gig loses its luster and audience, a new generation of talent has decided that stand-up tours, podcasts, and other forms of DTC media are more financially and culturally rewarding.

Behind the Desk: Maybe comics just don’t like staying up late…

The Future: What looms over these departures is that the legacy late-night shows are all being squeezed — budget cuts by the networks, show and staff reductions, and an audience who now prefers to just watch clips on social media the next day. It feels like the late-night host is a dying breed… which is why Conan O’Brien seems to have ditched his TBS show when he saw the writing on the wall (he’s doing quite well for himself).

While late night has explored format changes and media spinoffs that lean into the new on-demand culture of TV to stay relevant, it may simply be that the new crown-bearers of late night are the internet-native shows that ditched time slots altogether.

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30.3% of you voted Mystery or thriller in Friday’s poll: If you had five minutes to spend $100 in a bookstore, which genre would you instinctively reach for?

“Anything to transport me away from reality for a few minutes a day.”

“I checked the box for romance, but what I would really select is poetry. It always seems like such a luxury to buy a book of poems.”

“Non-fiction for me. I like walking in other people’s shoes, experiencing something I would not come across in my daily life and knowing it’s based on actual events and not the author’s imagination.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎙️ LeBron James’ podcast, Mind the Game, has a new co-host in former player Steve Nash… and a new deal with Amazon’s Wondery.

📺 Canadian TV giant Bell Media has inked deals with popular Canadian talent like Seth Rogen and Elliot Page to expand its footprint internationally.

🎥 Tyler Perry Studios is launching “Dream Collective” — a program to help underrepresented aspiring filmmakers produce a short film.

💰 Robinhood is opening a new banking venture that will give customers financial services, AI-powered investment advice, and even cash delivered to your door.

🛒 Instacart will pay people to take videos of store shelves to more accurately predict what will be available via its app.

🍕 California Pizza Kitchen went straight hypebeast for its 40th anniversary.

📱 MrBeast announced that he’s relaunching his gaming channel and plans to film a BTS series of his tentpole stunt videos.

🧐 Balance-sheet handoff: Elon Musk’s xAI has purchased Elon Musk’s X for $45 billion in an all-stock transaction.

🏃 Instagram will now let users speed up Reels just like TikTok.