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Tubi And Hartbeat Partner For Creator-Driven Movies
Little screen on the big screen // Illustration by Kate Walker
FAST streamer Tubi and Kevin Hart’s Hartbeat are partnering on a slate of four films from top YouTube creators.
The Big Picture: Digital creators are getting a second shot at making it in Hollywood. A decade ago, the rise of multi-channel networks like Maker Studios and creator-focused outfits like Fullscreen never quite found lasting success. Now, the entertainment industry is focused on empowering individual creators to tell their stories — surrounding them with the talent and resources needed to bring their visions to life.
Behind The Scenes: Tubi wants some YouTube talent.
Hartbeat’s first slate will consist of four films from Kinigra Deon, DC Young Fly, Chico Bean, and Karlous Miller.
The first two projects will be Deon’s Sundown, which the creator will write, direct, and star in; and Miller’s 85 South: Dead End.
Tubi is already deeply invested in the creator business, having launched its inaugural Tubi for Creators program (which Deon is also part of), casting creators in original projects, and even licensing content for FAST channels.
Last Shot: Interestingly, both announced projects are supernatural thrillers about road trips gone wrong. Hartbeat said its growing slate will allow the company to expand beyond comedy. It also partnered with Druski and Kai Cenat on a horror comedy in which the creators co-star opposite Kevin Hart.
And with YouTube talent increasingly dominating the premium horror space, it makes sense for Hartbeat to branch into the genre with titles that still capture the signature fun it’s known for.
Coming Soon: Kevin Hart seems to be the Hollywood talent most invested in the creator space, but expect others — like Will Smith and John Cena — to start flexing their influence too, using it as a way to experiment with lower-budget projects and reach younger audiences.
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Today’s email was written by David Vendrell.
Edited, Polled, and Copy-edited by Kait Cunniff.
Published by Darline Salazar.