Happy Tuesday, Future Party. For all you Olympics watchers out there, here’s a pretty great stat: the US won 12 gold medals at Milano Cortina, with the final medal coming in a thrilling sudden-death victory by the men’s hockey team over Canada — their first since 1980. That gives the US the record for the most gold medals ever won at a single Winter Olympics. High five, fellow Americans.

DAILY TOP TRENDS

Phonk Takes Over Your Doomscroll

Courtesy of Diplo, JENNIE, Hensonn, slxughter, M3rih // Illustration by Kate Walker

An under-the-radar music genre called “phonk” has become the biggest hit online… and very few people realize it.

Why It Hits: Short-form video is arguably the dominant form of entertainment in culture right now… and phonk is slyly becoming the dominant soundtrack behind it. In other words, you’ve definitely heard phonk. It’s minting young millionaires, rewiring musical tastes, and steadily finding its way into the mainstream (even Diplo released a phonk album).

Between The Beats: Is phonk the first genre entirely of the digital age?

  • Phonk music sounds like “electronic dance music, but also hip-hop, trap, funk, or a mix of those,” with roots in Memphis rap acts like Tommy Wright III and Three 6 Mafia, per The NYT.

  • The music is usually the soundtrack to videos with “high-energy vibes,” like dance clips, gaming clips, workout content, sports montages, and motivational videos.

  • Phonk producers have traditionally been young men in their 20s who use aliases and hail from Ukraine, Kazakhstan, and Russia. 

  • Many of the top names are signed to Black 17 Media, founded by former Sony exec Tyler Blatchley. The label’s top 250 songs have racked up more than a trillion streams.

Last Note: Josh Mateer, head of A&R at SoundOn, TikTok’s music-distribution platform, called phonk “a sleeping giant.” No producer embodies that better than slxughter. The producer has reached 981 million unique YouTube users — twice as many as Taylor Swift — despite people not actively searching for their music.

But that’s the power of phonk. Producers routinely tailor their tracks to the types of video clips going viral. It’s the algorithm as the A&R exec.

Next Scroll: Forget singles… playlists of vibey clips may be popping up on the charts soon.

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Do You Need A Fitbit For Your Farts?

Get that gas // Illustration by Kate Walker

Researchers at the University of Maryland have developed small wearable sensors to track people’s gut health… by analyzing their farts.

The Big Stink: Humans have traveled to the far reaches of space and the depths of the ocean… yet very little is known about the gas that comes out of our own bodies. That’s a shame, because the key to understanding gut health — which is increasingly recognized as playing a major role in overall health — may be found in flatulence.

Behind The Butt: UMD’s Human Flatus Atlas study aims to get more people to pass its test.

  • The researchers created a tiny sensor they call a “Fitbit for farts” that’s about the thickness of three nickels, worn outside a user’s underwear, and easily cleaned with an alcohol wipe.

  • The device measures streams of hydrogen that escape from the buttocks (farts are about 20% hydrogen, which is significant).

  • Some 4,000 people across America have signed up to participate in the latest study, with 800 receiving the first round of devices that use components similar to those found in smart rings and wireless earbuds, per The WSJ.

  • Participants are also asked to take a photo of everything they eat and drink so it can be analyzed alongside readings from the device, which are sent to an app on their smartphones.

Final Fart: The ultimate goal of the study is to figure out what a fart means — the smell, the chemical makeup, the volume and velocity — for each person. That could lead to future diagnoses and interventions that improve quality of life (or even save it). But it starts with understanding the basics, as Brantley Hall, the study’s principal researcher at UMD, notes: “It’s 2026, and we don’t know how many times the average American is farting every day.”

These are the questions that haunt us.

Future Gas: Hall plans to commercialize the sensors through a new startup called Ventoscity, so expect them to land on every dad’s Christmas wishlist once they hit the market.

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DEEP DIVES

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47% of you voted No in yesterday’s poll: Does your workplace offer free food?

“I would much rather have sustainable hours and work-life balance than fancy meals, having worked at a fancy-meal company. To say that people don’t mind staying until midnight if they’re given good food is really stretching it. If the expectation is that people stay until midnight, then yes, food is more meaningful than a gym membership — because they no longer have time to care for their health with things like trips to the gym, sick days, or doctor’s appointments.”

“The closest I ever got to a regular free lunch was when I was an outside salesman on the road, taking out customers who would travel 100 miles for a free hamburger!”

“I work at an ad agency. There are always plenty of snacks and drinks available, along with tea, coffee, and a small smoothie bar. We have a weekly happy hour with alcoholic drinks and themed catering or snacks. We also frequently get extra food from shoots or client meetings.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🏅 NBCUniversal scored an average of 23.5 million viewers across the Winter Olympics — the biggest audience for the games since 2014.

💰 Paramount has reportedly sweetened its offer for the entirety of Warner Bros. Discovery during its seven-day negotiating window.

🥊 Julie Bogaert, Snap’s Head of Creator Partnerships in Europe, the Middle East, and Africa, said there’s a trend of male creators trying to become UFC fighters.

→ Technology

📱 Apple is reportedly working on a foldable iPhone that could be released as soon as later this year.

🔈 OpenAI is working on an AI-powered, camera-assisted smart speaker priced between $200 and $300.

🚗 Uber wants to be the OS of robotaxi fleets.

→ Fashion / E-commerce

🤑 PayPal is getting bombarded with takeover offers after its stock lost half its value.

🛒 On the other hand, Amazon and Shopify stocks are up after the Supreme Court struck down President Trump’s tariffs.

💸 Pokémon’s 30th anniversary is about to break a lot of millennials’ piggy banks.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.

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