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UNIQLO Launches Magazine With Cate Blanchett
Magazine fit // Illustration by Kate Walker
Multi-hyphenate artist Cate Blanchett is overseeing a new literary magazine funded and published by UNIQLO.
Why It Hits: Fashion-funded literary magazines have been around for decades… but few have been spawned by a modern fast-fashion retailer. UNIQLO, however, has been carving a unique path in the retail game, combining high-style thinking with low-cost accessibility. No wonder the company has money to pour into niche creative outlets.
Between The Pages: UNIQLO is making a cultural investment.
Literary magazine Stories She Tells is being overseen by Cate Blanchett, launched by the University of Tokyo, and backed by UNIQLO.
It’ll feature a collection of essays by women, curated through open submissions.
Chosen writers will receive financial support and mentorship.
Last Looks: According to Highsnobiety, this is technically UNIQLO’s second print venture. The company also backs a semiannual fashion publication called LifeWear magazine, edited by Takahiro Kinoshita — the former editor-in-chief of the famous Japanese menswear magazine Popeye.
Given the growing popularity of Japanese style throughout the West, Stories She Tells could sit at the intersection of interests for many different types of artists.
Prediction: A cool magazine may be the best kind of marketing for a generation growing increasingly obsessed with all things analog… even if your product has nothing to do with the literary arts.
Together with Expatsi
Your Next Chapter Could Start In Lisbon
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Every session ends with a live Q&A, so bring your boldest questions.
It used to cost $350. This year? Just $49. Cheaper than your last DoorDash order.
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.
