Yats could be the new digital identity
The Future. Forget usernames, website names, or any other words in the English language. The new digital identifier may be a string of emojis called Yats. The creator of Yats, Yat Labs, is already gaining steam with celebrities, marketing companies, and Web3 diehards… which may just prove that nothing makes more noise than an internet stunt tailored to go viral.
NFT and emoji, sittin’ in a tree…On the internet, who needs letters?
A company called Yat Labs is selling strings of one-to-five emojis (like consecutive images of a crocodile, a megaphone, and a bus) called Yats.
Yats work as URLs, linking to things like a user’s social platform or website.
They’ll soon be used to “facilitate electronic payments” …somehow.
Like NFTs, Yats run for a wide variety of prices — anywhere from $4 to thousands of dollars.
Amazingly, Yat Labs has already sold 160,000 Yats for a grand total of $20 million in about a year.
The highest paid for one so far is $425,000 for a single emoji of a key.
Unlike NFTs, Yats aren’t immediately on the blockchain (so, really, anyone can just copy this). A Yat owner will need to mint it themselves.
Status symbolSo, why would someone choose a Yat over a standard username or website URL with words? According to Yat Labs co-founder Naveen Jain (who goes by an Eagle emoji), “If your yat is Fire-Dragon, that says so much about someone. Versus your username being Naveen512. That tells you my area code.”
The gimmick is paying off. Paris Hilton, Lil Wayne, and G-Eazy are all in on the Yat game. G-Eazy bought a Bat-Rose Yat, which will be his moniker for social profile and future albums going forward.
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