Clay organizes the modern friendship

The Future. A new platform called Clay wants to be the “home for your people” — a one-stop shop to aggregate all online information about your contacts through social media, email, calendars, and iMessage. As more and more people meet online, Clay may be a smart way to stay organized in the digital age — keeping track of contacts you’ve never met in person and acting as an archive of online communications.

Relationship refreshA startup called Clay wants to be the digital hub for maintaining friendships.

  • Clay is a platform that aggregates all of your friends’ social media accounts into single profiles.

  • It then autofills their personal and work information in an easy-to-view list.

  • It also syncs up with your calendar and email to create a one-stop-shop to communicate with friends across multiple platforms.

    • Clay can also determine how you met a person (if you did so online).

  • Users can then set follow-up reminders, add notes about communications, or organize profiles into groups.

  • The platform can also connect to a user’s iMessage and pull relevant information for its profiles.

Clay, which recently raised $8 million in funding, is available as a web, desktop, or mobile app. The service currently costs $20/month, but the company is planning to roll out a free version in the near future.

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