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VeYou Wants To Make Microdramas Premium
Courtesy of VeYou
Tommy Harper — a longtime producer of JJ Abrams, Tim Burton, and Joseph Kosinski — is launching a new microdrama platform called “VeYou.”
The Big Picture: Microdramas are becoming a big thing, with the industry expected to rake in $26 billion in revenue by 2030. The format is most popular in China, so several startups backed by Hollywood execs are hoping to capture the American market before Chinese platforms can make intractable inroads here.
Behind The Scenes: VeYou has already raised funding from S32 to build out its technology and content slate.
The platform will feature original productions from Harper’s Tiny Verticals (with budgets ranging from $100,000 to $250,000) and licensed series across the action, romance, and drama genres.
They’ll be offered in the typical microdrama freemium format — a couple of free episodes followed by a paywall for the rest of the show ($4.99 for licensed series and $10.99 for originals).
To boost marketing and financing, VeYou plans to partner with influencers across social platforms and bring in brands for product placement deals.
Final Upload: Harper stresses that the differentiating factor between VeYou and popular Chinese apps like ReelShort and DramaBox will be the quality of the content, claiming his platform will be the “HBO in the space.” Practically, that means employing Hollywood-level cast and crew, leveraging AI for VFX, and positioning titles to be picked up for film or TV adaptations.
It remains to be seen if VeYou’s first project, an action-romance called Love Under Fire, lives up to the company’s big pitch when the platform launches in the coming months.
The Future: If significant microdrama production does take off in the US, it could become a go-to pathway for young, aspiring creatives to enter the industry.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.