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Vogue Names Chloe Malle As US Editor
Chloe Malle // Courtesy of Condé Nast
Fashion queenmaker Anna Wintour is handing the American Vogue throne to Vogue.com editor Chloe Malle.
Why It Hits: Wintour has presided over Vogue for 37 years, becoming an icon in the process. When she announced she’d step back from the role — while remaining global editorial director and chief content officer of Condé Nast — the fashion world buzzed over her successor. Now, we know.
Between The Covers: Chloe Malle, daughter of actress Candice Bergen and director Louis Malle, has spent 14 years at the publisher and now takes on fashion’s most high-profile editorial role.
As editor of Vogue.com, she doubled traffic and boosted engagement during marquee events like the Met Gala, per The WSJ.
Beyond editing Vogue’s site, Malle co-hosts The Run-Through with Vogue podcast and helped launch the Vogue Vintage Guide and Dogue (yes, the celebrity dog mag).
She will now oversee Vogue’s creative and editorial direction, while Wintour will be “down the hall” to likely chime in (we can’t help but think this will be the plot of the new The Devil Wears Prada).
Last Looks: At 39, Malle inherits Vogue at a time when the publication is becoming more… well… millennial. Digital subscriptions are up, while print subscriptions continue to slide; live-event tours are becoming significant revenue drivers; and livestreams of the Met Gala and associated content are the talk of the internet.
That doesn’t mean Malle lacks big plans for the flagship print mag. She wants it to “feel more like a collector’s item, with fewer editions and thicker paper.” Very millennial, indeed.
Next Edition: It’s a long shot, but could Malle’s work on Dogue inspire a pup sidebar at the Met Gala? How could that not go viral?
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.