PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Warner Bros. Serves Supergirl To All Of TikTok
Courtesy of Warner Bros.
Warner Bros.’ upcoming Supergirl is the first movie to ever take over all of TikTok, making its marketing unavoidable to most users.
The Big Picture: Hollywood really wants to woo Gen Z… and TikTok is the only place the generation reliably encounters marketing at a global scale. By turning director Craig Gillespie’s Supergirl — starring a Gen Z Supergirl — into the most visible thing on the app for an entire day, Warner Bros. ensured that buzz around the untested superhero sparked early, rather than leaving the future of James Gunn’s DC universe up to chance.
Behind The Scenes: On Saturday, Supergirl was everywhere.
The new trailer was the first video ever served to every TikTok user across 13 territories, including the US, UK, France, Mexico, and South Korea.
Supergirl even interacted with the TikTok logo, making Warner Bros. the first studio to try out the platform’s new ad format.
TikTok also rolled out a Supergirl Spotlight page that featured the trailer, film details, and related UGC.
Last Swipe: Hollywood studios know that empowering TikTok’s influential “MovieTok” community is crucial to getting a movie to go viral. But it’s safe to say that Warner Bros. didn’t leave the engagement up to chance — studios routinely tap MovieTok influencers to hype up movies with perfectly-timed videos that drive online discourse.
What’s surprising is how early this push is. Traditionally, studios save their biggest stunts for when tickets go on sale — but Supergirl is still seven months away. And with Universal unveiling an IMAX-exclusive extended trailer for Christopher Nolan’s The Odyssey this week (the film hits theaters in July), Hollywood may be returning to the “start the hype early” playbook.
Coming Soon: Hijacking the TikTok logo may quickly become the most valuable real estate on the internet. We’re ready for the daily bidding wars.
Together with COACTIVE
Spend An Hour With Media Execs To Get Content Right In 2026
The explosion of visual content these days is almost unbelievable, and creative, marketing, and ad teams are #struggling to keep up.
The question is: How can you still win in the chaos?
Find out on January 14th as industry pioneers from Forrester Research and executives with experience from Disney, Comcast, and more reveal how media leaders can better manage and monetize their content in the AI world.
Save your spot to learn:
What’s reshaping content operations
Where current systems fall short
How leading orgs are using multimodal AI to extend their platforms
What deeper image and video understanding unlocks
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.