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Water Sommeliers Want To Luxuriate Your Thirst
The good stuff // Illustration by Kate Walker
Water brands are hiring sommeliers to take their offerings to the next level — and explain to customers why the perfect sip is worth a higher price.
Why It Hits: Young people are avoiding alcohol, and older folks are prioritizing health and wellness — so water is becoming the drink of choice across generations. While that may sound basic, the growing range of water options is elevating the beverage. Now, sommeliers are helping curate your next glass.
Behind The Sip: Move over, wine. High-quality water is now the most luxurious drink at dinner.
Danone SA — which owns Evian, Volvic, and Badoit — hired Italian sommelier Lodovico Di Gioia, who studied at the exclusive Doemens Academy in Germany. Danone sees premium waters as its next growth business.
Martin Riese, the most famous American water sommelier, has curated water menus for various Michelin-starred restaurants around the world, as well as for brands like Liquid Death and Saratoga.
Icelandic Glacial has partnered with water sommeliers like Candice Barry and Pat Eckert to offer variations in water-taste experiences. The brand has also collaborated with Riedel Glassware to create glasses that enhance the taste of its water, similar to wine.
Last Gulp: So, what do water sommeliers actually look for? Per Bloomberg, factors like sediment, odor, and bubbles can affect taste and mouthfeel. There’s also a distinction between alkaline, spring, and mineral water, which can influence customers’ preferences. Essentially, getting hydrated can be as complex as you want it to be.
Next Pour: How soon until water cocktails become a thing? We’re already thirsty.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.