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PRESENTED BY SUPERPLASTIC

Here’s a midweek pick-me-up, Future Party. Researchers from the University of Oxford successfully connected two quantum processors that were then able to transmit the same information through “particle entanglement.” In other words, a really crude version of teleportation… kind of… it’s complicated. The discovery is a long ways off from going full Star Trek, but it’s a start!

Nike and Kim Kardashian’s SKIMS are partnering on a new brand called… you guessed it… NikeSKIMS.

Why It Hits: Despite competing with Adidas to be considered the top athletic apparel and footwear brand in the world, Nike has been looking for a cultural and financial turnaround after slumping sales. Meanwhile, SKIMS is one of the biggest success stories in the fashion industry, with dreams of getting into the athletic space. By partnering up, both brands get what they want.

Behind the Collab: NikeSKIMS is making a big move to join the ranks of Nike-owned brands like Air Jordan and Converse.

Final Purchase: Nike has started to make a concerted effort to enter the women’s apparel market, even putting WNBA’s Caitlin Clark, sprinter Sha’Carri Richardson, and gymnast Jordan Chiles at the center of its Super Bowl ad. And SKIMS is already making waves in sports, becoming the official underwear partner of the NBA (yes, men’s basketball!). It turns out that Nike is also the official uniform and apparel provider of the league. 

If the partnership is a win for both brands, it wouldn’t be surprising if Nike acquired SKIMS, as it did (briefly) with RTFKT when virtual fashion was trending.

The creative wizards at Superplastic have gone out and created their most outlandish project yet: The Dopeameme Institute for Pleasure Research — a one-of-a-kind immersive experience at AREA15 in Las Vegas.

Step into Dopeameme, where you’ll be immersed in interactive rooms, real-time choices, and surreal sensory environments that blur the line between reality and fantasy.

(No Superplastic collectibles needed — just your curiosity and a taste for adventure!)

Tickets are on sale now! Get yours and enjoy $5 off with the code DOPEFP25.

Kai Cenat said he plans on launching a “streaming university” to teach creators (with followings of all sizes) the lessons he learned in becoming one of the biggest influencers in the world.

The Big Picture: There are plenty of masterclasses, camps, and even actual college courses on how to become a successful digital creator… but there’s never been an actual university takeover by one of the biggest names in the industry.

Behind the Scenes: Well, this is sure to go viral.

The Future: Many US universities are currently under dire financial straits, so it wouldn’t be out of the question for a smaller, private university to take Cenat — who was #24 on Forbes’ list of top-earning creators last year — up on his offer for a significant cut of the tuition. And if the weekend is livestreamed on Cenat’s channel, expect it to break more than a few Twitch records.

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57.1% of you voted No in yesterday’s poll: Do you read The New York Times?

“Leans way too much toward Democrats.”

“Washington Post for East Coast and LA Times for West Coast for me.”

“Ended my subscription last year when it ceased endorsements of presidential candidates.”

“I read their morning newsletter every day. I’ve enjoyed subscribing to them, and they’re an integral part of my daily routine, but I don’t like that you can read bias in their writing. Is true journalism dead? Perhaps.”

“There is reportage and journalism. Much of what we are consuming nowadays is the former. The latter requires staff, time, researching resources, and nurturing source relationships, which all cost money, and that’s where NYT excels.”

“The NY Times offers not only comprehensive news coverage but also a wide array of articles on film, food, art, music, and other culturally interesting topics of interest.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏈 Simone Biles joined sports entertainment studio Religion of Sports as a creative partner and board member.

🎥 Academy Award-winning VFX house DNEG Group acquired AI firm Metaphysic for an undisclosed amount.

🪄 Literary agency The Blair Partnership has hired an exec to specifically handle all the business generated by client JK Rowling’s Harry Potter franchise.

🤖 Mira Murati, the former CEO of OpenAI (for a few days, at least), has finally unveiled her new AI startup — Thinking Machines Lab.

🔋 The biggest data center in the world — with the ability to handle three gigawatts of power — may be built in South Korea.

🖥️ Chip giant TSMC may acquire parts of Intel as the firm faces an existential financial crisis.

🛒 Amazon’s TikTok Shop-like platform, Inspire, is shutting down after roughly two years.

🍣 Saint Laurent is launching a permanent restaurant with a Sushi Park eatery in Paris — the first outside of its LA flagship.

💸 Chase will block all Zelle payments made through social media after dealing with increasing fraud and scams.