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Welcome To The Era Of Brain Gear
Brain tech // Image by Kait Cunniff with DALL-E
A new crop of devices is targeting the brain as the next frontier of wearables.
Why It Hits: Fitbits, Apple Watches, and Oura Rings have become common devices for monitoring our health, sleep, and activity. Now, new startups are hoping that migrating devices to the brain can unlock countless new functionalities… and maybe even connect our minds to the internet. Expect data privacy questions to get even thornier.
Between The Ears: Do you feel comfortable having your brain waves read? Some startups can already do so using electroencephalography (EEG) — the ability to detect the brain’s electrical impulses and decode them with AI — according to Wired.
Elemind created a $350 headband that delivers acoustic stimulation called “pink noise” to promote deeper sleep.
Neurable uses headphones to track a brain’s beta waves — the signal for concentration — to provide diagnostics on a user’s concentration throughout the day.
Cognixion is using Apple’s new accessibility features on the Vision Pro to help “restore communication in people with speech impairments due to paralysis.”
Flow Neuroscience received FDA approval for its headset, which emits a “low-intensity” electrical current to the wearer to treat symptoms of depression.
Last Thought: In limited studies, these devices have lived up to their claims, demonstrating that the relationship between the brain and external electrical stimulation can produce some pretty wild results. It’s only a matter of time (likely a long time) before people can text or play games with their minds using a headband or earphones — which may be a welcome alternative for those with no interest in putting devices literally in their brains (à la Neuralink or Synchron).
The Future: Expect the next smartphone wars not to be about actual phones, but about the ability to manipulate the OS and apps with your thoughts (aka nature’s software).
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.