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Wellness Tops The Social Calendar
Velvet health // Illustration by Kate Walker
Resorts, clubs, and other hotspots are now offering health- and wellness-focused experiences to cater to evolving tastes in nightlife, travel, and relaxation.
Why It Heals: Abstinence, longevity, and body optimization are among today’s biggest trends. And with the Global Wellness Institute valuing the wellness-tourism market at $830 billion (and growing), it’s only natural that luxury destinations are pivoting to capture the demand.
Behind The Treatments: Vacationers don’t just want to return to everyday life more relaxed — they also want to come back healthier.
Tramp, the iconic London party hotspot once famous for hosting rock stars, is opening a 16,000-square-foot wellness club called Tramp Health.
Soho House has introduced non-alcoholic beverages, onsen thermal baths, and IV infusions at locations worldwide.
The Rosewood Mayakoba resort offers a truly novel nightlife experience — featuring breathwork, moonlight yoga, ice baths, and cacao rituals for making Mexican hot chocolate.
Final List: Carolyn Addison, head of product at luxury travel firm Black Tomato, told Bloomberg, “A lot of our clients are bagging heavy, booze-laden trips to experience more unusual wellness experiences.” That’s no surprise, considering Gallup found in July that only 54% of Americans now drink alcohol — the lowest percentage since the organization began tracking drinking habits in 1939. People are over the hangover.
Next Appointment: The growing array of wellness offerings could soon trickle down to transform the classic happy hour. Goodbye, half-off cocktails; hello, half-off peptide infusions.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.