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Wonder Plans To Let Anyone Start A Restaurant With AI
Order up // Image by Kait Cunniff with DALL-E
Wonder, the food-focused startup founded by Marc Lore, is rolling out a new AI-powered feature called “Wonder Create,” which would allegedly allow anyone to design and launch their own restaurant brand.
The Big Picture: Wonder’s new feature is essentially an AI-powered version of the ghost kitchen — a concept that really hit its peak a few years ago. While ghost kitchens democratized access to kitchens, ingredients, and staff, they were also criticized for uneven quality (just look at MrBeast Burger). Could AI be the thing that finally smooths out the kinks?
Between The Dishes: Here’s how Wonder Create works, according to TechCrunch.
Anyone will be able to build a restaurant from a prompt — “it does the name, branding, description, pictures, pricing, health information, and all the recipes for your restaurant,” Lore said.
The finished restaurant concept can then be deployed across Wonder’s network of kitchens — “programmable cooking platforms” operated by a team of 12 humans and several robots.
Customers can order from these AI-created brands through food-delivery platforms, especially Grubhub, which Wonder acquired in 2024.
Last Bite: Lore noted that the entire premise behind Wonder Create is scale. He said the company plans to grow from 120 kitchens to 400 by next year, while increasing the number of robots working alongside humans to supercharge output — whether that’s launching a brand for an aspiring restaurateur, testing menu items from established chefs, or helping influencers expand their brands.
But don’t get too ambitious — apparently, robots still struggle with more complicated tasks like tossing pizza dough or rolling sushi.
The Future: Expect every food influencer to start vibe-coding restaurants. Hopefully, we won’t be served too much slop — literally or figuratively.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.