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Young Brits Flock To See The Bayeux Tapestry
Behold a piece of Bayeux’s glory! // Courtesy of The British Museum
Demand to see a centuries-old tapestry depicting the Norman Conquest is rivaling that of major Hollywood movie releases and once-in-a-generation concerts.
The Big Picture: The general consensus has been that old, analog cultural institutions like museums, operas, and ballets are considered “stuffy” by younger generations, who prefer the novelty of cutting-edge immersive experiences. But that thinking is proving wrong, suggesting that the rise of AI has ironically shone a spotlight on the incredible artistry of a pre-digital age.
Between The Threads: In Britain, a 1,000-year-old, 230-foot-long tapestry is causing a stir after arriving from France.
When a second round of tickets to see the Bayeux Tapestry became available last Wednesday morning, the British Museum saw Monzo cardholders alone (Monzo is a digital bank in the UK) spend £14,100 (about $19,000) on tickets in the first hour.
To put that in perspective, that’s 48x the usual ticket sales the British Museum sees on a typical Wednesday morning.
According to Monzo’s analysis of its 16 million customers, that also doubled the opening-morning ticket sales in the UK for showings of The Odyssey and Spider-Man: Brand New Day.
With an estimated 7.5 million people expected to see the tapestry during the year-long showcase, ticket demand is being compared to the Glastonbury Festival and the Oasis reunion tour — two of the biggest events in England.
Last Looks: While it’s amazing that tickets to see the tapestry sold out within three hours, just as surprising are the demographics of the ticket buyers. A whopping 55% were under 35, showing that it’s a big hit with Gen Z and millennials. And nearly half of the buyers were from outside London, meaning the display has become a mecca for Brits across the country.
Next Rollout: Maybe young people will fuel a revival in museum construction or refurbishment. After all, it’s how billionaires used to spend their money.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.
