Happy Tuesday, TFP. RIP to acclaimed physicist Daniel Kleppner, who passed away last month at age 92. Kleppner, a longtime professor at MIT, helped perfect the atomic clock that GPS runs on, shared a Nobel Prize in Physics in 2001 for confirming a state of matter theorized by Einstein, and was awarded the National Medal of Science in 2007. Talk about an impact.

DAILY TOP TRENDS

Movie Theaters Go VIP

Courtesy of Metro Private Cinema

Alamo Drafthouse founder Tim League is launching his latest cinema concept — a complex of upscale private screening rooms called Metro Private Cinema.

The Big Picture: The debate over the quality of movie theaters nationwide has reached a fever pitch over the past decade, as home-theater systems have improved in quality, while most big-screen chains have struggled to keep up with renovations. That’s why premium formats (like IMAX), quality dining options, and other luxuries have become key revenue drivers for the exhibition industry.

Behind the Scenes: Metro Private Cinema wants you to go to the movies… without strangers.

  • The company’s first complex is set to open in NYC’s Chelsea neighborhood in either August or September, with more locations eyed for the near future.

  • The theater features 20 screens that can seat between four and 20 people, a gourmet dinner menu served family-style before the screening starts (some meals are themed to match certain movies), and a dedicated attendant.

  • Guests can choose to watch a new movie or a selection of older titles. If the theater doesn’t have something available to screen, it can get it for you at an additional cost.

  • None of this comes cheap — a four-person screening room is priced at $200 for a four-hour booking, food is $100 per person, and alcoholic-beverage packages start at $50.

Final Credits: Since screenings are private, moviegoers can talk, text, or sing along to their heart’s content — practices that are (rightly) frowned upon in a typical theater and have even led some theater chains to experiment with scheduling dedicated showtimes for them.

Coming Soon: While private moviegoers miss out on the magic of sitting shoulder to shoulder with strangers to share an emotional experience, don’t be surprised if the big chains start opening their own private rooms in major cities to attract a higher-income or VIP audience.

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The Better The Cupholder, The Better The Car

Go deep  // Illustration by Kate Walker

Even though cars are becoming more and more advanced, people really just want their vehicles to have ample and diverse cupholder space.

Why It Holds: Other than your home, personal transportation is typically the most expensive item in your budget… and it’s only getting costlier. As people become more choosy about what to lease or buy, it’s often the simplest conveniences that become the deciding factor.

Between the Seats: Prospective car customers are telling their dealers, Forget the top speed… how many cupholders does this thing have?”

  • The 2025 J.D. Power Initial Quality Study, the most influential report in the auto industry, labeled “cupholder frustration” as a “key finding.”

  • The report states that “manufacturers are struggling to keep up with being able to accommodate all the different shapes and sizes [of containers] that are increasingly available.”

  • Specifically, customers complain that there aren’t enough holders in a vehicle and the ones that do exist are too small to accommodate the increasingly popular oversized tumblers from brands like YETI or Stanley.

Final Fit: While the focus on old-school innovations like cupholders may seem quaint in 2025, it turns out to be an evergreen issue. Accounting firm PricewaterhouseCoopers claimed that “cup holders in a US vehicle were one of the most critical factors in clinching the purchase decision for potential auto buyers”… all the way back in 2007. That’s because cupholders are a primary “touchpoint” — the things drivers interact with every single time they drive, which affect their perception of the vehicle as a whole.

No wonder Subaru’s Ascent SUV boasts a whopping 19 cup and bottle holders — the car has become famous for all those beverage slots.

Prediction: If autonomous vehicles become mainstream, a car’s ability to make a beverage on the go may become just as important as being able to hold them.

DEEP DIVES

  • Read: Complex profiles Clipse — the hip-hop duo of brothers Pusha T and Malice — on the release of their first album in over 15 years, Let God Sort Em Out.

  • Watch: Hypebeast chats with skateboarding legend Tony Hawk about the remastered release of his seminal video games, Tony Hawk Pro Skater 3 + 4.

  • Listen: Comedy Means Business explores the rise, fall, and rise again of influential comedy festival Just For Laughs.

Do cupholders influence your overall opinion of a car?

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70.8% of you voted No in yesterday’s poll: Would you consider buying an AI-powered wearable device?

“For security reasons and cost reasons, an AI wearable is a no for me.”

“Keep this technology far from me! I have no desire to be attached to tech 24/7... I believe it would have an extremely negative effect on my sovereignty as a human being.”

“If it solves a need that my smartphone doesn’t. But therein lies the challenge for manufacturers: they either have to invent a new need state or make something complicated remarkably easier. And that’s no small ask.”

“I already own Meta Ray-Bans, but earrings sound really appealing! My glasses are clunky, so having something that fits an outfit is an exciting thought!”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🏎️ Apple TV+ is the expected winner of the F1 broadcast rights after ponying up for a deal valued at least $150 million.

📺 Netflix Originals used to make up 80% of the weekly top-ten viewing charts in 2021… but that has since dropped to 52% as shows from other streamers gain popularity.

🎥 Ethical AI-video firm Moonvalley has raised an $82 million funding round from investors like CAA and Comcast.

→ Technology

🔋 Meta plans to open a first-of-its-kind 5-gigawatt data center to power AI… even as its current data centers continue to suck up the water from surrounding communities.

🤖 OpenAI is postponing the release of its open-source AI model to run further safety and risk tests.

🫠 xAI’s Grok chatbot is being integrated into the federal government just a week after it referred to itself as “MechaHitler.” Okay, then.

→ Fashion / E-commerce

⚾ New Balance is collabing with baseball superstar Shohei Ohtani on a line of premium T-shirts made in Japan.

👕 Rihanna’s two toddlers are fashion-forward: they’re the first to wear pieces from Dior’s upcoming collection under new creative director Jonathan Anderson.

🥖 Gen Z is spraying on bread now, part of a new trend known as “comfort commerce.”

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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