The Future. German 3D-printed footwear startup Zellerfeld, which has already made a splash by collaborating with fashion giants like Louis Vuitton and Moncler, is growing its emerging designer platforms. If the shoes start to make waves, Zellerfeld could turn into the go-to platform for creators looking to expand their influence into fashion in a way that’s simple and affordable.
A fit for everyoneZellerfeld is trying to democratize sneaker design.
Emerging designers can send their sneaker concepts to Zellerfeld’s Discord channel for the brand to consider developing and making.
Once the concepts are fleshed out, the shoe is put on Zellerfeld’s site, and the designer pays a discounted price for pairs to use as promotional samples.
Custom-fitted orders are printed on demand, with designers receiving 60% of backend royalties from total sales.
Demand overall for its shoes, including those from emerging designers, is so high that orders take up to six weeks to ship. It takes half a day to print one pair — twice as fast as a year and a half ago.
Zellerfeld’s sneakers, which apparently feel like Crocs, are priced between $175 and $370 and already bring in annual revenue in the millions. Now, the brand hopes to leverage that success into the rollout of 100 new designs and Series A funding to put its printing operations into overdrive.
The post Zellerfeld crowdsources sneaker designers appeared first on TheFutureParty.