Zero10 and Crosby Studios set up a virtual store… in IRL NYC
The Future. AR fashion platform Zero10 and creative design studio Crosby Studios are opening a fashion pop-up next month that brings virtual fashion into the real world using AR technology. Like Solana minting a space to onboard people into the world of cryptocurrency, Zero10 and Crosby Studios’ future-retail concept may prove that building a physical destination is the best way to teach people about emerging digital products.
Pixel pop-upZero10 and Crosby Studios are bringing the metaverse into our world, per Input.
The two companies are partnering on the first physical metaverse fashion store where users can try on all the clothes via Zero10’s AR tech.
The store has no clothing racks or cash registers but is instead a series of changing rooms, where people can “try on” the clothes in real-time through their smartphone’s camera view after scanning a QR code.
Customers can also upload a photo from their camera roll to see how the clothes will look.
People can even try out different effects on the clothes, like “disappearing prints and gradients.”
All the items are then available to purchase through the Zero10 app.
The store will be located in NYC’s SoHo neighborhood and be open from September 7-18. Customers can sign up for a time slot to visit on Zero10’s website.
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