Zuck In The Octagon

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Happy National Burrito Day, Future Party. Yes, it’s a real holiday… and Chipotle is celebrating by giving hungry customers the ability to win free burritos via a game called Burrito Vault. When the restaurant chain debuted the game last year, it “resulted in our highest digital transaction day of all time,” according to chief brand officer Chris Brandt. Delicious indeed.

Combat-sports league UFC has inked a multi-year deal with Meta to make the tech giant its “Official Fan Technology Partner.”

Why it Hits: Meta CEO Mark Zuckerberg and UFC CEO Dana White have been circling each other in recent years, with Zuck himself getting into mixed martial arts (and even competing in events) and White joining Meta’s board earlier this year. By teaming up, fans may soon get a chance to enter the Octagon… virtually, that is.

Behind the Octagon: How badly do you want to feel like you’re the one sweating and bleeding in a fight?

Final Round: Even though it’s already the biggest mixed-martial arts league in the world, UFC is currently in its growth era. It combined with WWE under the Ari Emannuel-led TKO Group, broke records with an event at the Sphere in Las Vegas, and is negotiating a massive deal increase for TV and streaming rights with ESPN. The Meta partnership is simply another way to expand its global reach.

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The NFL is considering multiple bids to set up both a women’s and men’s professional flag-football league, which could debut as early as next year.

The Big Play: Flag football has exploded in popularity in recent years, so investors are chomping at the bit to take the sport pro. If the demand for the NFL’s new leagues mirrors that of pro pickleball just a couple of years ago, expect a lot of money, talent, and media firms to turn their attention to the sport.

Behind the Huddles: The NFL’s desire to start pro flag-football leagues is already looking like a touchdown.

Last Down: Flag football is already played in more than 100 countries by about 20 million people, according to Bloomberg. While the sport has been around for years (if you’re a millennial, you may have fond memories of middle school PE… or not), the NFL is bullish on getting flag football up and running, because it’s set to make its Olympic debut at the Los Angeles Games in 2028. There’s truly no better global marketing opportunity than that.

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65.8% of you voted No, and I don’t plan to in yesterday’s poll: Have you ever used AI tools for dating or financial advice?

“Half the time, I can’t even get a successful resolution using an AI phone menu. No way would I trust AI for something that much more sensitive!”

“I don’t use AI as a financial advisor. I use it to run and compare different scenarios (what ifs).”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎮 Nintendo is finally rolling out the Switch 2 console on June 5th.

🎥 Disney is officially vacating the Fox lot in Century City by the end of the year.

📺 Netflix is debuting over 30 languages for dubbing and subtitles on its TV platform.

📱 President Donald Trump is set to unveil TikTok America — a holding company that will retain a majority stake in TikTok’s American operations, so it can stay in the US.

🤳 YouTube is launching a “Watch With” feature, so users can watch programming alongside commentary from creators. First up: Coachella.

😵‍💫 Four Loko — yes, the infamous energy drink from the aughts — is teaming up with FaZe Clan to reach Gen Z.

😬 International markets are rattling after the White House’s new, sweeping 10%-minimum tariffs were revealed.

💳 Visa is offering Apple $100 million to take over its Apple Card, as Goldman Sachs gets out of the consumer-lending business.

🍟 Movie star Glen Powell is giving condiments a leading role on Walmart shelves.