With brand collabs everywhere, standard ads just aren't cutting through anymore. To catch a distracted consumer's eye, companies are resorting to stranger, wilder product crossovers than ever before.
Hollywood is shifting from simply buying viral internet IP to investing directly in the creators behind it. By setting up dedicated internal divisions, studios aim to discover online talent early and co-develop their biggest ideas.
Adapting open-source internet horror is usually a nightmare for film studios — until now. Neon is making an SCP Foundation anthology, finding a clever workaround to bring the viral, community-owned universe to the big screen.
With regulatory hurdles cleared, Paramount and Warner Bros. Discovery are finalizing their landmark merger. CEO David Ellison brought on Mattel's chief executive as co-head to immediately steer major restructuring at the new super studio.
As businesses integrate AI at different speeds, a new report categorizes workers into four groups. Where you land on that spectrum could determine your career security and promotion potential.
A major bipartisan bill could finally establish standard regulations for college sports. Aiming to address issues surrounding athlete pay and media rights, the legislation now heads to the House for final approval.
Avatar concerts are big business, and startup Unit1 just secured funding to scale the trend. Its cost-effective tech could finally make expensive hologram performances accessible for touring artists worldwide.
Rage retreats are blowing up as people look for bigger ways to blow off steam. Beyond the usual rage rooms, these day-long getaways offer a unique space to let out anger — and build community while doing it.
Meta’s newest VR glasses ditch bulky designs for a comfortable, everyday fit. After a decade of refining its tech, the company’s sleek redesign might finally bring virtual reality to everyday consumers.
The Drive-In helps indie directors monetize projects while retaining full ownership. The platform gives non-studio festival films a way to build audiences and income while keeping the door open for bigger deals.
With AI transforming job requirements faster than colleges can adapt, top investors are reimagining career training. Silicon Valley's shift toward custom trade programs shows how leaders are taking workforce prep into their own hands.
A new tax incentive could revitalize US film and television production after years of work moving abroad. The bipartisan push seeks to save blue-collar entertainment jobs while reshaping which studio projects get made.
To prove the value of its heavy AI spending, Meta is marketing its new AI agent as a personal money-saver. Highlighting instant financial benefits could be the key to convincing mainstream audiences to adopt the technology.
Soaring costs and economic uncertainty are redefining success. Instead of chasing traditional milestones, Americans are prioritizing experiences and everyday enjoyment, sparking a cultural shift toward creating lasting memories.
AvA is launching a platform to streamline daily tasks for entry-level Hollywood workers. As tightening budgets force assistants to serve multiple execs, new workflow tools are becoming essential.
Gap is leaning into music and pop culture for a fashion-focused mall tour. Driven by its "fashiontainment" strategy, the retail giant is using entertainment-led marketing to win over younger shoppers — and sales are already surging.
Following a wave of racquet sports in recent years, padel is set to drive the industry's next growth story. Combining elements of tennis and squash, the sport is rapidly expanding as enthusiasts search for the next athletic obsession.
Struggling brands are reinventing themselves as AI companies. With massive tech funding up for grabs, an AI pitch has become the easiest way to raise cash and stay relevant.
Kylian Mbappé is walking away from his longtime Nike deal to lead On’s push into soccer. It’s a huge move that shows upstart shoe brands are finally gaining enough traction to challenge Nike and Adidas’s long-held grip on sports.
Fake checkout hubs are giving consumers a harmless fix for screen-driven shopping habits. By simulating the instant reward of placing orders, these satirical platforms aim to curb mindless online spending and spark self-awareness.
Amazon’s latest move against Walmart shifts the retail wars directly to speed. Instead of building physical stores, the online giant plans to scale its fulfillment network to dominate everyday essential shopping.
Rising privacy concerns over smartglasses have sparked the launch of ZuckOff, an app that detects nearby wearers. As hidden cameras fuel unwanted surveillance and movie piracy, people are seeking tools to spot stealthy tech.
To stand out without massive budgets, mid-tier films are turning to interactive screening challenges. Turning a movie night into a viral stunt gives smaller releases a fighting chance at capturing audience attention.
Hollywood’s rush to adapt internet-native IP just hit a major roadblock. While fan-created stories offer massive built-in audiences, their open-source beginnings create unique copyright issues for film studios.
Burned by economic crises and AI disruption, millennials are taking on extra jobs as employment insurance. Securing backup income streams offers protection against sudden layoffs during their peak-spending years.
