Are You Getting Facebook Vision?

PRESENTED BY ONE SKIN

Happy Monday, Future Party. It’s finally happened — someone puked on air on Hot Ones. While participating in a joint interview with fellow The Odyssey actor Jon Bernthal, Tom Holland held it together for the interview… only to hurl during the final on-camera sign-off.

But the real question is: how many guests barfed the moment the cameras stopped rolling? Those are the stats the internet lives for.

Facebook announced a new “immersive video” version of its platform, hoping for a fresh shot at relevancy.

The Immersive Picture: Facebook may have brought social media into the global mainstream (sorry, Myspace), but it has fallen far out of favor with younger generations. One of the biggest reasons is that Gen Z prefers the vertical video formats of TikTok, Reels, and YouTube Shorts. Meta has been desperately searching for ways to revitalize the main Facebook feed, so maybe a complete overhaul is its only path forward.

Behind The Curtain: Meta is going to great lengths to make Facebook go viral again.

Last Post: Video has already been a huge win for Meta, with Reels — available on both Facebook and Instagram — generating a reported $50 billion business on its own. The company claims it brings in more ad revenue than YouTube, which is why Meta is also testing episodic video on the new Instagram TV app.

If the current Facebook feed isn’t attracting the users brands want to reach, then evolving it may be the only option.

The Future: Expect Meta to launch a massive creator program timed to the US rollout of the new Facebook in its best effort to get people on board.

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A leaked presentation to employees details how Paramount’s new regime plans to upgrade Paramount+ into a bigger player in the streaming ecosystem.

The Big Picture: During the acquisition process, Ellison made heavy investment in Paramount+ and improvements to the platform’s tech a major part of his pitch. Since winning the company, the industry has been waiting to see those plans in action — and to get a better sense of what to expect when Paramount+ eventually merges with HBO Max.

Behind The Scenes: The new Paramount+ is almost ready for its close-up, according to Insider.

Here are the features expected to arrive on the platform in the coming weeks:

Final Update: Many of these new features are designed to build “mobile daily habits at scale,” encouraging viewers to engage with the Paramount+ app even when they’re not settling in to watch a full movie or show. That, in turn, could create more opportunities for advertising and brand sponsorships — something every streamer is chasing these days.

It may also be crucial for Paramount to get these features in place now, given that its proposed merger with HBO Max continues to face delays.

Coming Soon: Since David’s father, Larry Ellison, is one of the joint owners of the American version of TikTok, there could be some serious integrations with Paramount+ down the line to boost its micro-drama content.

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71% of you voted No, and I’m not interested in Friday’s poll: Have you ever bought a collectible movie-themed popcorn bucket?

“I have enough junk in my house already.”

“Not sure what I’d do with it afterward.”

“Yeah, I bought the Taylor Swift one when The Eras Tour was in theaters. It now serves as a flower bucket in my office, but truthfully, these things are a waste of money.”

“Only for Jurassic World. The original movie and book are my favorites. I was so excited for the new movies after all these years that I had to get the bucket.”

“A $5 upgrade for a promotional bucket is fine, but anything more than that is insane unless it’s standard kitchen-grade, like ceramic.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏀 LeBron James will spend his final two NBA seasons with the Philadelphia 76ers… and take a $92 million pay cut.

💰 The Wasserman Agency (now The Team) is reportedly being acquired by existing backer Providence Equity Partners.

🍿 A24’s upcoming Anthony Bourdain biopic, Tony, will screen for free for hospitality and food-service workers in 25 cities on August 3.

🤖 Anthropic is rolling out a cheaper version of Claude called Opus 5.

💵 Reid Hoffman’s Prentis, an AI research lab focused on automating work systems, is raising $100 million in a new funding round.

👀 Amazon has shut down its AGI Lab, the team focused on improving its homegrown AI agents.

🎥 TikTok is testing a standalone micro-drama platform called LimeShorts… and it’ll cost a whopping $20 a week.

💳 MasterCard is collabing with Manifest Financial on a new debit card geared toward creators.

🛒 Facebook Marketplace is getting its own standalone app called Seller.