Are You Not Fashiontained?

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Happy Wednesday, Future Party. Apparently, artificial intelligence is getting a rebrand — it’s now called “super intelligence.” At least, that’s the new verbiage President Trump announced for the US government. Until OpenAI changes its name to OpenSI, though, the new term can wait.

Gap announced that it’s partnering with upstart boy band Just Your Type (JYT) for a fashion-focused mall tour.

Why It Hits: Gap’s new collab reflects its growing “fashiontainment” strategy, launched by the company’s new CEO, Richard Dickson. Part of that mission was hiring its first chief entertainment officer, Pam Kaufman (a former Nickelodeon and Viacom exec), to oversee entertainment partnerships not just for the flagship brand, but also for Old Navy, Banana Republic, and Athleta. Gap hopes embedding deeper into culture will help the company become the coolest kids in the mall. So far, growing sales numbers suggest the plan is working.

Behind The Music: Two of the biggest trends of the ’90s — Gap and boy bands — are joining forces.

Final Number: According to WSJ, Gap’s history with music goes back to its founding in 1969, when the retailer was known for selling Levi’s jeans and records. The company was almost even called Pants and Discs (honestly, they should consider reviving that). Music has played a big part in Gap’s marketing over the years, too, with the company working with major acts including Missy Elliott and Aerosmith.

While JYT doesn’t have anywhere near the cachet of the biggest boy bands out there (it only formed last year and signed with Republic Records in December), Gap is getting the chance to build alongside a band with a lot of promise… ensuring the company is in the DNA of the group’s identity.

Encore: How could Gap not introduce a custom jingle created by JYT? Maybe soon, every brand will want a new sonic identity created by a known artist.

A lot of people have a killer business idea but don’t have the people power to make it happen.

Symphony by Wix wants to close that gap.

Best of all, Symphony is easy to use. It runs on a simple, mobile-first conversational app. Users chat with a central “orchestrator” that learns their business and delegates work to specialized agents — no technical skills required.

Build the business of your dreams today.

Get Your Own AI Team

Meme-account-turned-media-startup Assistants vs Agents (AvA) is rolling out a platform designed to help assistants, coordinators, and other entry-level entertainment workers optimize their jobs.

The Big Picture: Hollywood assistants have always had a tough job (we here at TFP have first-hand experience), and the roles have only become harder as budgets get crunched and assistants now have to support multiple execs. A lot of that is a systems issue as much as a workload one, so anything that can modernize processes and save time could become a must-use tool.

Behind The Cubicles: AvA founder Warner Bailey, WMG vet Ryan McCaffrey, and UTA vet Vince Morales have created a platform designed to give entry-level entertainment workers a leg up.

Last Call: AvA has quickly evolved into one of the most influential brands in young Hollywood, thanks to Bailey’s expansion into newsletters, live shows, and IRL events. He says Lloyd’s ultimate goal is to free up enough time for entry-level workers to focus on the things that really matter — mentorship, critical thought, and creative support that can lead to meaningful career growth.

At the very least, things may get done a bit faster in Hollywood. That would be a welcome change for the notoriously slow-moving industry.

The Future: Prepare for the most ambitious assistants to rise through the ranks by using Lloyd to all but automate the logistical demands of the job. There’s nothing more valuable than time.

Most skincare only treats what you can see on the surface. But longevity research shows that visible aging actually begins deeper within the skin, at the cellular level.

That’s where a molecule called NAD+ comes in. It helps repair cellular damage and keep skin functioning properly, but levels naturally decline with age.

Created by PhDs from Harvard and MIT, Aramore is the first clinically proven skincare brand to boost NAD+ in skin cells. Its patented technology delivers NAD+ precursors directly to the skin’s basal layer to support smoother texture, brighter-looking skin, and fewer fine lines.

Every formula is also fragrance-free, sulfate-free, and paraben-free. And right now, their biggest sale of the summer is on.

Take 25% off sitewide with code MEMDAY25 for a limited time.

57.8% of you voted None of the above in yesterday’s poll: Which of these sports are you most interested in right now (golf, tennis, pickleball, or padel)?

“These are retiree activities, not sports.”

“Grand Sumo! (This is not a joke answer.)”

“FOOOTBALLLL SEASON!!”

“I hike, bike, kayak, and paddleboard.”

“Padel — I’m European.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎤 Ella Langley’s “Choosin’ Texas” just passed Mariah Carey’s “All I Want for Christmas Is You” as the single with the most weeks at No. 1 on the Billboard Hot 100.

🎶 Calvin Harris broke the Guinness World Record for largest attendance at a DJ set, drawing more than 1.6 million people in São Paulo, Brazil.

🎸 Apple opened a live music venue beneath London’s Battersea Power Station.

💰 Smart-ring maker Oura filed to go public at a potential valuation of $15.6 billion.

🛑 Amazon blocked Meta’s Muse AI agent from shopping on its e-commerce site.

🏃 Apple is testing a screenless health-tracker band. iFitbit, anyone?

👖 Levi’s and Marks & Spencer are collabing on a decarbonization effort called The Fashion Renewable Collaborative.

🚗 MSCHF is at it again: Who wants a Lexus you can’t see out of?