Ari Emanuel’s Second Act

PRESENTED BY DELVE

Happy Thursday, Future Party. Well, here’s a possible internet first — Twitch gaming streamer Fandy livestreamed her home birth. The stream peaked at 50,000 viewers… including Twitch CEO Dan Clancy, who commented, “Fandy, best of luck and congratulations. Wishing you the best in this journey.” The internet is a wild place.

Ari Emanuel, the CEO of TKO Group and executive chairman of WME Group, is launching a new holding company called MARI.

The Big Picture: Emanuel has long had an appetite for assets spanning entertainment, art, sports, and culture. Consolidating these brands under a single investment vehicle could position him as the American answer to François-Henri Pinault, who oversees the European powerhouse holding company Artemis Group.

Behind The Investments: Ari, Inc. is officially open for business.

The Future: Emanuel has been broadening his ambitions beyond film and TV for years. While Endeavor was meant to be the vehicle for those interests, Wall Street never quite understood the story, leaving the stock a bit anemic. That led to a go-private deal with existing investor Silver Lake, freeing Emanuel and co-head Patrick Whitesell to pursue new ventures. While Whitesell is all-in on sports, Emanuel is betting that his cultural footprint — and cult of personality — can anchor MARI’s diverse empire.

Prediction: With MARI already invested in sports, it may be only a matter of time before Emanuel and Whitesell find themselves bidding for the same brands.

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Document-signing platform Docusign is making its first major update in 20 years — adding new typefaces to modernize that good ole John Hancock.

Why It Hits: While DocuSign adding new signature options may not seem headline-worthy, the fresh typefaces are missing something intrinsic to an official scribble — cursive writing. According to a company study, only 51% of Gen Zers sign their names in cursive, compared to 80% of boomers. That’s a vibe shift.

Behind The Signatures: Gen Z rarely writes by hand anymore, so it’s no surprise cursive has lost its cultural grip.

Now, DocuSign is evolving with the generation.

Final Stroke: These new typefaces reflect a broader shift in digital culture — signatures as personal branding. Instead of scribbling an awkward mouse-drawn signature, users can now choose a typeface that expresses personality.

It’s a small but significant impact on digital life, considering the platform has processed over a billion signatures in the past two decades, according to Fast Company.

Projection: If cursive signatures — especially the bad ones — lose their place in society, it’s possible that fraud could become an unfortunate byproduct.

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47% of you voted I’m neutral — it doesn’t affect me. in yesterday’s poll: How do you feel about celebrities appearing in ads?

“Maybe they use the products, maybe they’re good — but celebrities are just humans. We all have different tastes.”

“Too many celebs have diluted their own brands by sharing equity with so many others that it’s become meaningless.”

“People prone to impulse spending may be influenced by celebrities in ads.”

“I don’t need celebrities to sell me products. I just want to know that it works.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🍿 Warner Bros. reupped the contracts of film heads Michael De Luca and Pamela Abdy after a string of hits — a major turnaround from earlier this year, when WBD CEO David Zaslav was interviewing replacements.

🎞️ Speaking of Warner Bros., Paramount may team up with Legendary Entertainment and Apollo Global Management on a bid for the entirety of WBD.

📈 Taylor Swift officially broke Adele’s record for most albums sold in a single week, moving 3.5 million album units.

💸 Polymarket founder Shayne Coplan is now the youngest self-made billionaire after Intercontinental Exchange Inc. invested $2 billion in the prediction-market platform.

🛋️ Meta is rolling out a new app called Hyperscape VR that can create a 3D-digital replica of your actual living room.

🤖 Bad news for AI: top firms’ legal risks may be too great to insure — and leading banks warn their debt loads are too high.

💊 Amazon Pharmacy is rolling out vending machines for prescription drugs like antibiotics and inhalers.

📦 New regulations may require drone deliveries to undergo TSA screening before flights if they exceed 55 pounds.

👟 Designer Salehe Bembury has launched a new footwear brand, Spunge, debuting its first sneaker, the Osmosis.