Happy Thursday, Future Party. Festival season is calling. The 2027 Coachella lineup just dropped, with Dua Lipa, Tame Impala, and SZA set to headline. Also on the bill? Madonna, Daddy Yankee, Phoebe Bridgers, and plenty more. Tickets go on sale Friday, giving you about 24 hours to convince the group chat that this is the year everyone actually goes.

DAILY TOP TRENDS

Young At Sea

Vacation cruising

Cruises, once considered a vacation staple for retirees, are gaining popularity among Gen Z and millennials, Bloomberg reports.

Why It Hits: With the cost of flights, hotels, and meals continuing to rise, young travelers are looking for more affordable vacation options. And cruise ships are offering just that.

Behind the Journey: Cruise lines are seeing a shift in guest demographics, thanks in part to their relatively cheap offerings.

  • During Virgin Voyages’ first year of operation in 2021-2022, 32% of its guests were younger than 45. Today, that figure has climbed to 45%.

  • At Royal Caribbean Group, Chief Financial Officer Naftali Holtz told investors in early 2025 that total guests had increased 45% since 2019, while the number of millennial and younger guests had nearly doubled. By Q2 2026, millennials and Gen Z accounted for roughly half of its passengers.

  • According to AAA, fares on mass-market cruise lines can average as little as $75 per person per night. Some trips cost just $31 a day, per Cruise Sheet. Meanwhile, US hotel rooms averaged about $174 per night in 2025.

Final Voyage: Cruise lines are also catering to younger generations by transforming their ships into floating amusement parks, complete with water slides, go-kart tracks, zip lines, and even roller coasters.

The Future of Vacationing: As flights, hotels, and other travel expenses continue to rise, cruises could become the preferred vacation option for younger generations. And as more Gen Z and millennial travelers come aboard, cruise lines may increasingly cater to their tastes.

Together with Seed

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  • The patented ViaCap® capsule-in-capsule technology protects the supplement’s 24 live strains.

  • This helps the capsule travel through the digestive system and deliver those strains to the colon, where the magic happens.

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Influencers Take Over Streaming

Netflix for influencers

Influencers and content creators are being courted by streaming platforms like Netflix and Disney+, and YouTube isn’t exactly thrilled.

The Big Picture: As creators strike deals with traditional media companies and streaming platforms, YouTube is fighting to retain its talent, according to THR.

Behind the Clicks: Traditional media companies and streaming platforms are courting content creators to appeal to younger audiences. These creators already have built-in followings and can produce content faster and at a lower cost than major studios.

  • Netflix started with kids and family content, signing deals with CoComelon and Ms. Rachel, among others. After those became some of the streamer’s most-watched programs in their category, Netflix began reaching out to creators in other genres and commissioning original content.

  • Creators are also drawn to the exposure traditional media can offer. Akshay Mehta, CEO of creator entertainment studio Lighthouse Studios, says these platforms can help elevate their work and introduce them to wider audiences.

  • YouTube, meanwhile, is fighting back with incentives and warnings. The platform has even suggested that creators who move to traditional media companies may no longer qualify for YouTube Select, its premium advertising program.

Final Stream: While creators are striking deals with Netflix, Disney, and others, they’re also staying on YouTube, where they have more creative control and an established audience. But as YouTube pushes back against outside deals, creators may find themselves caught between the platform that helped build their careers and the studios offering new opportunities.

Streaming’s Future: With streaming platforms seeking popular, lower-cost content that can be produced quickly, influencers and content creators could soon be taking over Netflix queues.

Together with Smarter Auto

Smarter Auto Gets You Covered… Fast

No one likes shopping for car insurance, which is why Smarter Auto wants to accelerate the process.

The US-based online auto-insurance comparison platform helps drivers explore options, compare rates, and identify potential savings. That means more time enjoying your ride and less time stressing about your coverage.

Whether you’re a new driver insuring your first car or a seasoned driver looking to switch coverage, Smarter Auto can help you find a quote that’s right for you.

DEEP DIVES

58.4% of you voted Never in yesterday’s poll: Do you participate in betting or gambling?

“Unless you count the stock market, which would change my answer to yes.”

“I have better things to do with my money. Then again, I do spend a little on individual stocks rather than ETFs or mutual funds, which I consider a type of gambling.”

“I prefer to keep my money, but I do invest in stocks wisely, which I don’t consider gambling.”

“I love to wager $1 on pro football. It doesn’t hurt me financially and adds excitement to the games.”

“I play the lottery often. Once every few years, I like to sit at a $10-minimum blackjack table with $200 or $300 that pays true odds. That is, 3 to 2 on blackjack, not the cheat-you 6 to 5 they pay on the Strip.”

“I’d probably play online poker if it’s ever legalized, which it should be, since everything else seems to be.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🦚 Peacock is revamping its mobile app with a greater focus on vertical video, hoping to keep users watching for an extra hour each month.

📺 SNL drew its largest audience in two years with content creator Druski hosting.

🤝 David Ellison is under pressure to prove Skydance’s viability following the Warner Bros.-Paramount merger.

→ Technology

🤖 Researchers investigate what causes AI agents to go rogue.

✈️ United Airlines is prohibiting AI bots from making flight reservations.

🖥️ Grok Build’s coding agent exposed private data belonging to thousands of users.

→ Fashion/E-commerce

🥾 Converse and Tyler, The Creator are teaming up to launch the Bronco Boot Low, a new workwear-inspired shoe.

👜 Balenciaga is celebrating the 25th anniversary of its Le City bag with a campaign starring Nicole Richie and Rachel Sennott.

👟 Rick Owens is bringing back Adidas’ experimental 2013 running tech, featuring spring-like blades in the soles.

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Today’s email was written by Deena ElGenaidi.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.