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Instagram For Teens Gets PG-13 Rating
Insta rating // Image by Kait Cunniff with DALL-E
Instagram will now restrict content on Teen Accounts to align with the Motion Picture Association’s PG-13 rating standards.
Why It Hits: The shoe is finally dropping on unregulated social media as more studies (and, let’s be honest, plenty of real-world examples) reveal how harmful unrestricted online access can be for minors. Meta, naturally, has had the biggest target on its back for the past decade — so introducing a PG-13 rating is an effort to standardize access, much like other forms of entertainment.
Behind The Algorithm: Just as teens can’t buy a ticket to an R-rated movie without someone over 17, they’ll now face similar limitations on what they can see on Instagram.
Teen Accounts will now be blocked from viewing content that includes strong language, risky stunts, or marijuana-related material — in addition to the existing restrictions around sex and violence.
The same standards will also apply to AI chatbots that minors interact with — a move that seems like a direct response to California’s new chatbot law.
The changes will roll out by year’s end across the US, Canada, the UK, and Australia — and teens under 18 won’t be able to opt out without parental approval.
The Future: Teen Accounts — which already come with restrictions on content, DMs, and even usage — have been a hit since launching a year ago. According to Instagram, 97% of 13-to-15-year-olds have kept the default restrictions enabled, and 94% of parents say they find them helpful. The new PG-13 rating restrictions appear to be stricter than Instagram’s existing settings, but they give Meta cover by citing an external standard instead of relying on internal moderation.
Hilariously, the MPA publicly announced it had no idea Instagram was using its rating system and clarified that it hadn’t been consulted on the change. In other words: “Please don’t sue us.”
Prediction: Expect some top creators, even family-friendly ones, to tweak or re-edit some of their content to ensure their teen followers can still see it.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.