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Happy Wednesday, Future Party. You are officially halfway to the weekend — and one week away from Christmas. Or, as it’s also known: the Super Bowl of package delivery. Hope you’ve already gotten those last-minute gift orders in.
DAILY TOP TRENDS
YouTube – Disclosure Day
X
(Twitter)– Gil GerardGoogle – Fallout
Reddit – Joseph Gordon-Levitt
Letterboxd – Bugonia
Spotify – “Sullen Passage”
Actors Take On A New Role: Alter Egos
Several actors have seemingly adopted alter egos this year, drumming up awareness of traditional film projects… and maybe some artistic ventures the public doesn’t know about yet.
The Big Picture: Getting a movie to break through the noise is harder than ever, so some internet-savvy talent is realizing that adding a little mystery — not just to the marketing, but to themselves — is a powerful way to spark rumors, engage fans, and go viral.
Behind The Masks: Will the real talent please stand up?
Kevin James is not doing a particularly good job hiding as elementary art teacher Matt Taylor, who’s gone viral on TikTok for motivational speeches and showing off his artwork.
KJ Apa is widely suspected to be a wild personality named Mr. Fantasy, who has amassed 1.1 million followers on TikTok since joining in August. He even performed at the Macy’s Thanksgiving Day Parade. Despite donning a wig, fake teeth, and sunglasses, fans noticed he had the same tattoos as Apa.
Timothée Chalamet, who is doing full-court press publicity for Marty Supreme, is also rumored to be the ascendant rapper EsDeeKid, known for never showing his face… except for his eyes. When asked about it on Heart Radio, he responded: “I’ve got two words on that. All will be revealed in due time.”
Last Looks: While Matt Taylor is clearly a marketing stunt for James’ upcoming movie, Solo Mio, no one is quite sure what’s up with Mr. Fantasy and EsDeeKid — assuming they really are Apa and Chalamet. But it’s not the first time actors have adopted outlandish public personas to draw attention to a project — Sacha Baron Cohen’s Borat is legendary, and Joaquin Phoenix’s 2010 personal transformation in I’m Still Here remains controversial.
Alter egos are even more popular in music — from David Bowie’s Ziggy Stardust, to Abel Tesfaye’s The Weeknd, to our underrated personal favorite: Bon Iver frontman Justin Vernon’s rapper alter ego, Jason Feathers.
Alter egos are basically method acting in public. Are you not entertained?
Coming Soon: As evidenced by EsDeeKid, actors may use alter egos to break into new artistic mediums, giving themselves the psychological distance needed to try something new.
Together with Base44
Build Apps Without Writing A Single Line Of Code
Don’t know how to code? That’s okay — Base44 makes app development fast, intuitive, and accessible to anyone.
Here’s how it works:
Users tell Base44 their idea
The AI creates the app, complete with components, pages, flows, and features.
And… yeah, that’s it.
Base44’s capabilities are nearly limitless. Want to make a reporting dashboard? A gaming platform? An onboarding portal? If you can imagine it, Base44 can build it.
The platform also handles everything like backends (user sign-ins, data storage, etc.) and hosting (enabling instant usage and sharing of the app), so you can focus on just being creative.
And with a scalable pricing model that allows users to freely access its core features and then upgrade for cool additions over time, Base44 works for developers at any budget.
Google Combines The Best Of AI And Internet Browsing
Google is testing two new internet browser products — “Disco” and “GenTabs” — that combine the best of searching the internet yourself with a little help from AI.
Why It Hits: As AI revolutionizes how we use the internet, tech companies are waking up to the fact that people still like manually browsing webpages… and publishers are big mad about traffic being diverted away from their sites, wrecking their web revenue. Google’s new tools could address both issues.
Behind The Code: Google’s Chrome team may have just built its future.
Disco is a new browser that lets users query a chatbot, which answers in chat and opens several related tabs so you can explore further.
GenTabs is “Googling meets vibe coding,” per The Verge, giving users the option to turn related tabs into a curated app — like an itinerary, flashcard system, or research hub.
Both are available to play with via Google’s Search Labs program, which collects user feedback on early-stage, experimental features.
Final Task: Users can then continue refining their searches in Disco and edit the GenTabs, which Chrome innovation lab leader Manini Roy says creates a “virtuous cycle” of users collaborating with AI rather than passively relying on it.
Roy showed The Verge various demos, including using Disco and GenTabs to plan a trip to Japan and build an itinerary planner, an interactive model explaining how the human ankle works, and an entire toolkit for planning a cross-country move. In other words, all refreshingly positive use cases for AI.
The Future: If people get the hang of the tools, they could be what replaces Chrome — the world’s most-used browser.
Together with Khaki
All Newsletter, No Noise
Keeping track of the newsletters you actually want to read — including ours — can get lost in inbox chaos.
Recently, we were introduced to Khaki, a free app that solves exactly that.
It strips away unnecessary content and features, letting you enjoy the newsletters you’re subscribed to without distractions — creating a truly streamlined reading experience.
We’ve been liking it so much, we want you to have early access too.
DEEP DIVES
Listen: The Town’s Matt Belloni and Bloomberg’s Lucas Shaw discuss Disney CEO Bob Iger’s potential rationale for partnering with OpenAI.
Watch: Behind The Lens chats with Dwayne Johnson about his awards-contending role in The Smashing Machine and his upcoming projects with Martin Scorsese.
Read: Hypebeast chops it up with Denim Tears founder Tremaine Emory about why the company is finally making denim.
How do you feel about public alter egos (in music, film, or pop culture)?
39.5% of you voted It’s a big part of the season for me. in yesterday’s poll: How does Christmas music fit into your holiday season?
“I’m one of the weirdos who may tune in a few times a year… it’s actually a programmed spot on our devices closer to the holiday season.”
“It’s not Christmas without Dean Martin, Cyndi Lauper, BNL, and their surprisingly tasty Christmas albums — with a little Bing Crosby thrown in.”
“Christmas music always lifts my spirits going into the New Year.”
“I like it, but it starts to get really repetitive.”
“Hearing the same songs every single year for the entirety of my lifetime — I can live without it.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
👎 Warner Bros. Discovery’s board is set to recommend that the company’s leadership reject Paramount’s takeover offer in favor of Netflix’s.
🎙️ Netflix has struck an exclusive deal with iHeartMedia to show its video podcasts.
⚽ FIFA will offer some $60 tickets to every upcoming World Cup game after fan revolt.
→ Fashion / E-commerce
🏦 PayPal has filed to become a bank so it can provide loans to small businesses.
🥡 DoorDash is rolling out a new AI social app called “Zesty” to power restaurant discoverability.
🪙 A small bank in Kansas City is responsible for international stablecoin transactions… so it’s tightening its risk controls as demand increases.
→ Creator Economy
🤳 DraftKings co-founder Matt Kalish has launched HardScope as “the operating system for the creator economy.”
📺 Instagram has debuted its first-ever TV app focused on Reels.
🥊 X and a startup called Operation Bluebird are fighting over the name “Twitter.”
Let us know how we are doing...
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.



