Luck Of The Artists

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Happy Tuesday, Future Party. When you checked your usual apps yesterday, there’s a good chance they were offline or acting up. That’s because Amazon Web Services was down for most of the day — sending shockwaves across the internet. It’s a stark reminder of how fragile our online world really is, with the vast majority of platforms relying on the cloud infrastructure of Amazon, Google, or Microsoft. Even crazier? The outage was caused by a single data center in Northern Virginia needing an update — the same kind of glitch we all face right before an important Zoom meeting.

Studios are turning to TikTok creators of “fan edits” — montages or memes that remix a movie or show’s plot or characters, often set to popular, incongruous music — to help reach younger audiences.

The Big Picture: Hollywood is eager to find the best way to reach Gen Z and Gen Alpha as premium movies and shows hit an existential crossroads — facing smaller audiences for fewer titles while the creator economy, video games, and now AI compete for attention. But studios are realizing that sometimes, the best way to go viral is to let the audience do it for you.

Behind The Videos: By embracing fan edits, studios are doing something they don’t like to do — giving up control.

The Final Cut: So, do fan edits actually work? Turns out, they rack up hundreds of millions of views — and even helped fuel Suits’ surprise climb to the top of the Nielsen charts during the pandemic. More recently, a video posted by creator Areq about the Creed series led to a 29% viewership spike on Amazon Prime.

In other words, audiences aren’t just watching the fan edits… they’re watching the content that inspired them.

Next Campaign: Prepare for a line to be drawn in the sand between everyday fan edits and those generated with AI — with the former being the only ones Hollywood is embracing… at least for now.

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Ireland is preparing to make its experimental basic income for artists — roughly $1,500/month — permanent in the country.

The Big Bet: Since COVID, several countries have tested universal basic income programs, but none have committed to them long-term. If Ireland follows through, it could become a global trendsetter — and maybe the next big destination for working artists.

Behind The Payments: After a three-year pilot of its Basic Income Scheme for the Arts — which paid a random sampling of artists €325 (about $370) per week — Ireland has extended the program’s expiration to the end of February, giving it time to potentially cement it into law.

Check Balance: By locking in the program, Ireland is rethinking not just how it supports its citizens, but also how it subsidizes one of the country’s key exports of influence. Ireland has a long history of critically acclaimed literature and poetry, but its output in film, TV, and fine art has recently exploded in popularity. That not only puts Ireland on the map — it also fuels foreign investment and tourism.

In a way, the program represents Ireland reinvesting those cultural dividends directly into the people creating them.

Future Profit: As AI threatens to upend creative industries, Ireland’s basic income model could become a blueprint for protecting the livelihoods of human artists who still need to pay their bills while they build a career.

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39.9% of you voted I never owned one but remember the hype. in yesterday’s poll: Which best describes your Tamagotchi experience?

“Wow, that’s a blast from the past. A nice blast at that. I remember all the kids had them back in the day.”

“I remember my high school girlfriend had one back in the day — she’d postpone or delay our dates to take care of her Tamagotchi. We didn’t last.”

“I loved mine, but the battery died, and nothing could unscrew the case to replace it. Not even an eyeglass repair kit.”

“As a kid, it was another chore on my long list. Easily ignored.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

💿 Bruno Mars’ “Just the Way You Are” has gone 21x Platinum, making it the most-certified single ever.

🎫 Ari Emanuel’s MARI has made its first acquisition: theatre-ticketing company TodayTix.

🤖 The UK’s Channel 4 aired a special called Will AI Take My Job? — and revealed at the end that it was actually hosted by an AI-generated presenter.

🍪 Google has officially ended its Privacy Sandbox initiative — a years-long effort to replace website cookies.

📈 Apple’s stock hit a record high thanks to strong sales of the new iPhone 17.

👓 Dozens of patients with vision loss from age-related macular degeneration (AMD) have regained sight thanks to a device from Science Corporation that pairs smart glasses with a retinal implant.

🙏 X would really like the journalists who decamped to Bluesky back on the platform — and is wooing them with a new way to drive more engagement on links.

👀 X is set to launch a marketplace that would allow Premium subscribers to buy usernames that have been inactive for a while.

🙃 Automattic CEO Matt Mullenweg admitted that his purchase of Tumblr probably wasn’t the best idea.