Paramount Presses Play

PRESENTED BY KINEON

It’s a new week, Future Party. In the run-up to the debut of The Odyssey, filmmaker Christopher Nolan is pulling a Ryan Coogler. Nolan and Universal have launched a site that lets fans watch the trailer in every format the film will be released in — including IMAX 70mm, Dolby Vision, and 35mm — along with a quick explainer for each. Oh, and because Nolan and IMAX are best buddies, there’s even a limited-edition popcorn bucket shaped like an IMAX camera, complete with a viewfinder that reveals a scene from the movie. Consider us sold.

Paramount has launched a new games division called Paramount Games Studio.

The Big Play: Historically, Paramount has licensed its IP to outside game developers. But now, the studio is focused on making gaming a “core pillar” of its content offerings. With the gaming industry experiencing another growth surge this year — and gaming IP powering some of the biggest franchises of the post-pandemic era — Paramount knows it can’t afford to leave that money on the table.

Behind The Division: Paramount’s new leadership wants to make gaming as big a business as film and TV.

Final Level: Paramount Games Studio is set to get a fresh influx of IP and talent once Paramount completes its merger with Warner Bros. Discovery, which operates its own in-house gaming division, Warner Bros. Games. That could position it as the biggest Hollywood gaming studio outside of Sony.

Next Round: It’s possible that Disney — which has been interested in gaming for some time — could expand its partnership with Epic Games by exploring an acquisition. If so, 2026 may mark the beginning of a new era of gaming M&A.

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Media startup Run-A-Muck is bringing back a tried-and-true literary tradition: regularly publishing short stories.

The Big Picture: Short stories are one of the biggest sources of material for film and TV development — but in recent years, that material has increasingly come from places like Reddit, self-published titles, and even unpublished manuscripts. In the early and mid-twentieth century, short stories were a cornerstone of the literary tradition, embraced by many of the era’s major authors. Run-A-Muck may be trying to recapture that legacy — this time for a generation with a shorter attention span.

Between The Pages: Run-A-Muck will start publishing short stories in its Drafting newsletter later this month.

Last Page: Run-A-Muck has already raised $10 million from Atreides Management at an $80 million valuation, putting it on a path to become a Puck-style take on The New Yorker or Vanity Fair. The company’s Drafting newsletter already reaches 50,000 readers per month, with luxury brands like Hermès and Moncler purchasing ad space. That’s the high-end vibe the brand is aiming for — and the kind of reputation that could persuade tastemakers across industries to give its short stories a read.

Next Edition: Prepare to see a slate of Hollywood deals emerge from the digital pages of Run-A-Muck. Could it become the Reese’s Book Club of the short-story world?

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39.8% of you voted More than 6 months ago in Friday’s poll: When was the last time you visited a shopping mall?

“I accidentally found myself in an upscale mall on a recent trip to the UK while searching for a pharmacy and an ice cream shop. It was a fun experience while traveling, but I typically avoid malls at all costs when I’m home.”

“At this point, I only go to malls to make returns from orders I’ve made online.”

“If eating at a mall restaurant counts, then I visit malls all the time. However, I can’t remember the last time I actually bought something at a mall.”

“As a blind Seeing Eye dog user, the mall offers me one huge indoor safe space to explore stores I like or want to purchase from. The food court and different music zones help me navigate, along with my Meta AI glasses.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🤝 SAG-AFTRA has ratified its new four-year contract with Hollywood studios and streamers.

⚽ Peacock will show every World Cup game in Dolby Vision and Dolby Atmos — becoming the first service to use the tech for livestreams.

🎸 Phoebe Bridgers is going on an arena tour… and you can’t bring your phones.

🤖 The US government may begin taking stakes in leading AI companies.

🧬 Scientists at Columbia University are the first to successfully edit genes in human embryos, achieving near-100% efficiency in a new study backed by Nucleus Genomics.

👀 There’s a hidden facial-recognition system built into Meta’s smart glasses. Uh oh.

📱 Meta is rolling out a new feature called “Series” that allows creators to organize their Reels into chronological microdrama episodes.

🤳 Airbnb plans on adding content creators to its Experiences activities.

🫠 The rebooted Pump.Fun lets people pay others to do literally anything. This won’t end well.