Sauce Is Boss

PRESENTED BY LEAFGUARD

Happy Monday, Future Party. Hollywood isn’t happy about OpenAI’s Sora app cranking out deepfakes of nearly any IP. Last week, OpenAI said rights holders would have to individually opt out each work they didn’t want included — but few were buying it. WME quickly told OpenAI it was pulling all its clients wholesale. Feeling the heat, OpenAI has reversed course, promising rights holders “more granular” control and even floating a revenue-sharing model. It appears copyright law still has some bite.

Since COVID, sauces have become the most popular thing on the dinner plate, spicing up budget cuts across the rest of the grocery bill.

Why It Hits: Ten years ago, most people were debating whether ketchup, mustard, or mayo was the best condiment on the plate. Now, diners have thousands of options… and that’s shot the US condiments market up more than 50% to $12 billion. Tasty.

Behind The Bottles: Is there such a thing as having too many sauces in the fridge? So far, the answer is “no” …especially as diners try to recreate the flavor profiles of eating out as much as they used to.

Last Bite: While Bloomberg thinks the sauce market is starting to chill a bit, new technology could expand both the market… and palates. Kraft Heinz rolled out a digital sauce-dispensing machine in 2023, dubbed Heinz Remix. In just two years, the number of sauce combinations has increased from 200 to over 2,000. No wonder Kraft Heinz is splitting into two companies — a growth-focused sauce company in one hand and an everything-else company in the other.

Think of it as the grocery equivalent of Warner Bros. Discovery splitting into Warner Bros. and Discovery.

Next Plate: The hottest talking point at your next dinner party might be how many food-to-sauce combinations you can offer guests. Leave no dish dry.

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Ultra-fast-fashion ecommerce giant Shein just announced its first physical locations… and they’re all in France.

The Big Bet: Shein and competitor Temu dominated retail headlines during the pandemic… until tariffs and the end of the de minimis exemption became an existential threat to their entire business model. Shein is now trying a range of strategies to keep margins high, including shifting its headquarters back to China to chase a Hong Kong IPO and opening its supply network to other brands. Opening stores is just another prong in that strategy.

Between The Walls: Opening an ultra-fast-fashion store in the fashion capital of the world is certainly a move.

Checkout: Ironically, Shein isn’t very welcome in Europe, especially in France. The country recently fined the company $176 million for improper user-data collection and passed a law that would further tax Shein for its environmental impact while also banning it  from advertising. By planting a flag in France, Shein will likely complicate that.

Future Order: Temu stores coming in 3… 2… 1…

87.3% of you voted No in Friday’s poll: Are you into K-pop?

“Or just about anything other than classical, opera, and a little new-age.”

“I like a song or two, but the K-pop fandom is hard to wrap my head around.”

“The only K-pop I’ve ever listened to was in KPop Demon Hunters, which I liked. I can’t say I have much knowledge of the genre.”

“After watching KPop Demon Hunters with my 7-year-old (6,350 times!), I quickly jumped on the bandwagon. Jinu is my ‘Idol!’”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

📺 Paramount is set to officially announce that it’s hiring Bari Weiss, founder of The Free Press, as Editor-in-Chief of CBS News.

🎧 Taylor Swift’s The Life of a Showgirl took the crown for most single-day streams on Spotify in just 11 hours.

🗞️ The 24/7 CNN stream is being pulled from HBO Max as WBD plans a new solo offering.

🪪 China is debuting its  first-ever talent visa to woo foreign skilled workers… just as the US clamps down on the H-1B visa.

🚀 Space startup Rocket Labs is rolling out a reusable rocket, the Neutron, which will cost tens of millions of dollars less per flight than SpaceX.

🛥️ Former Google CEO Eric Schmidt is funding a project to send drone boats to Antarctica for climate research.

⚽ Adidas has unveiled the official match ball for next year’s World Cup — it’s already available to order online.

🧥 Workwear staple Carhartt has opened its first flagship store in New York City’s Flatiron District.

❓ Consumers are becoming increasingly obsessed with mystery-box toy collecting.