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Self-Help Gurus Get Their Own Chatbots
Advice generation // Image by Kait Cunniff with DALL-E
Popular self-help gurus are now building chatbots in their likeness, giving people round-the-clock access to their advice.
The Big Picture: Seeing top self-help personalities in person can cost thousands of dollars — and even more for a personal meeting. AI chatbots allow these gurus to scale themselves infinitely… and, of course, open up a new revenue stream. But ensuring these chatbots don’t go off the rails in conversation is a top priority — something AI is still very capable of doing.
Behind The Bots: Your guru is now on demand.
Relationship coach Matthew Hussey launched “Matthew AI,” a $39-per-month voice-and-text chatbot that speaks dozens of languages. Since September 2024, users have logged 1.9 million minutes chatting with it.
Spiritual teacher David Ghiyam introduced “David AI” on a pay-what-you-want model (minimum $1 per month). It has already attracted 39,000 followers who’ve exchanged 1.19 million messages.
Best-selling author Gabby Bernstein debuted “Gabby AI” for $199 annually, offering daily affirmations, guided meditations, and access to her challenge programs, per The WSJ.
And Tony Robbins? His AI — trained on decades of talks, books, and interviews — costs a whopping $99 per month.
Final Encouragement: Many of these chatbots are powered by a startup called Delphi, founded in 2022, which has raised $16 million in funding. The company promises personalities the two things they want most from a digital double — ownership of their IP and guardrails to prevent harmful conversations.
None of these high-profile personalities want to get in trouble because of something dumb their chatbots might say. So, Delphi gives them the ability to set boundaries around what their chatbot won’t discuss and allows users to reach out to them directly if the chatbot gets stuck. Some problems still require an actual brain.
Next Chat: Between self-help guru chatbots and CEO digital dupes, the ultimate premium experience may soon be access to the real person. For everyone else, there’s a chatbot.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.