Happy Tuesday, Future Party. We hope you enjoyed the long weekend… though it’s hard to imagine it topped these kiddos getting an exclusive Diplo set at their graduation. EDC has nothing on kindergarten.

DAILY TOP TRENDS

Prediction Markets Are Spoiling Reality TV

Image courtesy of CBS // Illustration by Kate Walker

Conspicuous trades on prediction markets are spoiling top pre-filmed reality shows… and raising serious concerns about insider trading.

The Big Picture: Pre-taped reality shows like Survivor and The Bachelor rely on secrecy among cast and crew. While there have always been leakers sharing spoilers with sources on Reddit and other forums and blogs, the eye-popping sums tied to prediction platforms are becoming impossible to ignore… and could change how audiences experience the shows.

Behind The Scenes: Some suspicious activity is going down on Kalshi and Polymarket.

  • Traders gave eventual Survivor 50 winner Aubry Bracco a 61% chance of winning six weeks before the show even aired. A month later, her odds climbed to 83%. By the finale, $32.7 million had been bet on her becoming Sole Survivor.

  • A similar thing happened during the last season of The Masked Singer, when Kalshi traders gave contestant Galaxy Girl — later revealed to be Ashlee Simpson — a 91% chance of winning… three months before the finale.

  • And before Season 22 of The Bachelorette was indefinitely postponed, Polymarket traders gave contestant Doug Mason an 89.5% chance of getting the rose from Taylor Frankie Paul, while Kalshi traders put the odds at 93%.

Final Bet: The clear insider-trading issue is causing stress across the reality-TV industry, and frustration has reached a new high with Survivor. Contestants on the show didn’t even know the winner themselves, instead waiting like the rest of the audience for host Jeff Probst to read the vote tallies during the live finale. So, when spoilers get out, it means someone inside the production team is likely to blame… which Probst is none too happy about.

Kalshi and Polymarket both ban insider trading and have investigated the spoiler issues… but maintain that no one has been found guilty. The platforms claim traders are simply acting on rumors circulating online. Still, studios aren’t thrilled about prediction markets sending push notifications highlighting potential spoilers… or the headlines those alerts generate.

Prediction: It’s unlikely prediction markets will look to cut deals with reality-TV companies, so expect more competitions to be filmed entirely live in an effort to avoid leaks.

Together with Viktor

Your next campaign brief writes itself.

Most marketing teams spend Monday morning pulling numbers. Viktor spends it posting them. Cross-platform brief in #growth before the first standup. Spend anomalies flagged before they compound.

Your marketing team stops reporting and starts deciding.

Obsession Beats Horror’s Second-Weekend Curse

Courtesy of Focus Features

Curry Barker’s Obsession has become a theatrical miracle, earning more in its second weekend of wide release than it did in its first.

Why It Hits: Barker’s movie is disrupting almost every notion of what it takes to become a hit these days — it’s from a first-time filmmaker, was made for under $1 million, has no stars, and isn’t playing on any PLF screens. It’s what Lisa Bunnell, head of distribution at Focus Features — which acquired the film for $14 million and is now distributing it — calls succeeding “the old-fashioned, classic theatrical way.” That should be very welcome news in Hollywood.

Between The Tickets: The horror genre is notorious for having a steep drop-off in ticket sales during its second weekend. Obsession is proving that the old wisdom no longer applies.

  • After making $17.2 million domestically in its first weekend, Obsession came roaring back with an estimated $28.2 million over the Memorial Day holiday — a 30% increase in ticket sales.

  • The movie’s global total now stands at $74 million, already making it a contender for the year’s most profitable film.

  • To show just how strong demand is, the critically acclaimed crowd-pleaser held the No. 1 spot at the box office every weekday last week until The Mandalorian & Grogu debuted on Friday.

  • Young audiences showed up in droves. PostTrak data reveals that 75% of moviegoers were between 18 and 25, fueled by viral word of mouth.

Closing Thoughts: Curry Barker is the latest example of a YouTube-bred creator breaking into Hollywood, especially in the horror genre. Earlier this year, Markiplier (real name Mark Fischbach) self-distributed his self-funded film Iron Lung to more than $50 million at the box office, and expectations are high for Kane Parsons’ Backrooms, which A24 is releasing this week.

There’s little question now that YouTube has become Hollywood’s new minor leagues… but it may also be the only platform where creators can still make a living and build an audience between movies.

Coming Soon: A smart studio could consider building an official YouTube incubator that gives promising filmmakers the resources to test concepts online before committing to a feature film… hopefully making a few viral creators in the process.

DEEP DIVES

  • Read: The WSJ profiles Meta CTO Andrew “Boz” Bosworth, who’s behind the tech giant’s operational AI makeover.

  • Watch: The Rushfield Lunch sits down with TV creator Jason Keller to discuss creating the new Owen Wilson-led Apple TV+ comedy, Stick.

  • Listen: Comedy Means Business chats with comedian Ben Gleib about launching Good Night with Ben Gleib, the first late-night talk show designed specifically for YouTube.

34.7% of you voted Standard theaters in yesterday’s poll: Which type of movie theater experience do you usually prefer?

“Standard movie theaters — BUT ONLY on Dollar Night, the early-show special, or the matinee special… maybe even the senior price.”

“We live in a small town and still have a single-screen theater. Love supporting a small business, and the concessions are reasonably priced!”

“I prefer going to our local theaterpub, where they show second-run new releases, classics, indies, documentaries, and foreign films. The food is better than at regular theaters, and you can enjoy a microbrew or two while watching a movie you know will be good. Regular and premium large-format theaters just aren’t worth the cost.”

“IMAX makes me physically ill. It might be because the experience doesn’t properly engage ALL senses the way that a live event does.”

“More than the screen, I love upscale theaters — give me the lounge chair, the blanket, and the seat-side service!”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🎞️ Neon’s Fjord took home the Cannes Palme d’Or… marking the studio’s seventh consecutive win.

🎥 Doug Liman’s AI-assisted movie Bitcoin will feature deepfakes of Jeff Bezos, Mark Zuckerberg, Jack Dorsey, Vladimir Putin, Kim Jong Un, and Eric Trump.

📺 Stephen Colbert returned for one more stint on the talk-show circuit… this time on a public-access show in Michigan.

→ Technology

✝️ Pope Leo released an encyclical warning about the dehumanizing effects of AI and calling for greater regulation of the tech.

🤖 OpenAI generated nearly $6 billion in revenue last quarter, driven largely by rapid growth in its coding agent, Codex.

🚗 Ferrari teamed up with designer Jony Ive on the automaker’s first EV.

→ Fashion / E-commerce

🧸 This summer’s movie season is bringing toy tie-ins back in a big way.

🥡 Delivery services are reporting a major jump in Gen Z sign-ups as new college grads look for summer work.

👟 Rihanna and PUMA’s sneaker collab has run its course.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.

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