The Jimmy Kimmel Of Truckers

PRESENTED BY LIGHTFIELD

Happy Thursday, Future Party. It turns out there is something Polymarket won’t let people bet on — nuclear detonation. After a bet on the likelihood of a nuclear war occurring this year reached one million dollars in trading volume, the prediction market pulled the plug. Probably for the best — not everything is meant for prediction markets.

A new crop of talent is turning to social media to launch talk shows that run the gamut from niche (insider Hollywood business) to very niche (the freight industry).

The Big Picture: The viewership of mainstream network TV talk shows has dropped by more than half in just 15 years, and they no longer command the cultural influence they once did. Maybe the way forward for the format is to go much, much smaller.

Behind The Broadcasts: Every topic may soon have its own talk show.

Sign Off: These shows are taking full advantage of the creator economy, broadcasting on platforms like YouTube or X where hosts can respond to fans on-air, posting episodes as video podcasts, and then slicing them into clips. While these aren’t entirely new concepts, the popularity of niche topics suggests you can still win by serving a small audience.

It’s the era of cultural fragmentation, personalized algorithmic discovery, and hyper-engaged stans. In other words, the perfect conditions for a show geared toward car dealership owners to go viral.

Next Transmission: Executives across industries may soon have their own version of the press tour.

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Nike’s ACG (All Conditions Gear) brand has created a soccer stadium that sets up as easily as pitching a tent and fits in the back of a van.

Why It Scores: Building anything takes complicated paperwork, cutting through red tape, and manpower. Nike’s new invention aims to give people the opportunity not just to play a pick-up game whenever they want, but also the infrastructure to turn it into an event.

Between The Goals: The “All Conditions Cup System” was made by ACG and the creative agency Amsterdam Berlin.

Last Kick: While ACG and Amsterdam Berlin don’t yet have plans to commercialize the product (it was built to promote a new apparel collection for Italian soccer club Inter Milan on a snowy mountainside), Nike has been on a tear, releasing cutting-edge products. That includes a mind-altering sneaker, inflatable jackets for Team USA, and a robotic running shoe. It’s part of Nike CEO Elliott Hill’s push to win back the sports-performance market.

To do that, store shelves are going to need all the R&D they can get.

Next Game: Nike has the chance to do the coolest thing and create makeshift soccer fields across the developing world to promote the sport and build community. Presumably an exec there has already thought of this (if not, you’re welcome).

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73.5% of you voted Within the past year in yesterday’s poll: When was your last physical exam with a doctor?

“I visit the doctor once a year whether I need to or not.”

“I have an annual wellness physical and mental exam, usually in December. This includes bloodwork that seems to cover everything. I’ve been doing this for years — probably 35 or more.”

“My primary care physician passed away, and it’s been difficult finding a new one I trust. AI is filling the void and providing better information than a doctor. Services like Function Health, which include a clinical review, seem like the future.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🕺🏽 Roc Nation reports that Bad Bunny’s Super Bowl Halftime Show generated a record 4.157 billion global views in its first 24 hours. Whoa.

🎸 Charlie Puth has been named the Chief Music Officer at AI music company Moises, which provides various AI tools for music production (but no generative features).

🎮 PlayStation and Xbox are reportedly returning to making console-exclusive games to juice sales.

🏭 Arda, a new startup founded by former OpenAI research chief Bob McGrew, is raising $70 million to develop software that can run fully autonomous factories.

📱 Google and Epic Games have finally settled their long-running app store lawsuit, which will lower fees to 20% and bring Fortnite back to the Play Store.

🚀 Virgin Galactic is looking to relaunch its space-tourism business after Blue Origin backed out of the space.

₿ Kraken Financial is the first crypto firm to get approval for the Federal Reserve’s core payment system — what traditional banks and credit unions use.

💸 X is rolling out its banking service, X Money… and has tapped Star Trek actor William Shatner to promote it.

👟 Kith and On are collaborating on two pairs of sneakers, an apparel line, and a run team in NYC.