The Tom Brady Movie

PRESENTED BY FX

Happy Wednesday, Future Party. Here’s probably the greatest scientific breakthrough of the year — YouTube creator LabCoatz has seemingly cracked Coca-Cola’s secret formula, a 139-year-old mystery locked away in a vault at the company’s Atlanta HQ. Using “mass spectrometry, chromatography, and exhaustive blind taste testing” (we’re only aware of what that last one means), LabCoatz broke down Coke’s chemical composition and successfully recreated it.

The big secret? A blend of essential oils. Which might explain why so many people feel a little more relaxed after that first sip.

Fanatics, one of the biggest companies in sports merch and collectibles, is expanding into entertainment through a partnership with OBB Media to launch Fanatics Studios.

The Big Play: Sports content is skyrocketing in popularity as sports rights deals become the biggest bidding wars in Hollywood. By making deals across the industry — and leveraging Fanatics founder Michael Rubin’s extensive contacts — Fanatics could have the goods to become a top player in media.

Behind The Scenes: Fanatics Studios plans to “produce live events, unscripted and scripted original series, feature films, and digital content,” per THR.

Last Shot: Rubin has tapped OBB Media CEO Michael D. Ratner to lead the division as CEO (while Ratner also remains CEO of OBB). Fanatics and OBB Media are already collaborating on several fronts, including the ongoing Fanatics Fest and the upcoming Fanatics Flag Football Classic — which will be played in Saudi Arabia, feature the Tom Brady as a player, and air on Fox. Talk about hitting the ground running.

Coming Soon: With Fanatics already planning a docuseries on Brady coming out of retirement to play flag football, expect the studio division to keep its cameras rolling for a potential run at Olympic glory (flag football will be an official competition in 2028). Who wouldn’t want to see that?

Visionary creator Ryan Murphy has teamed up with writer Matthew Hodgson to unleash another bold, boundary-pushing series — The Beauty. And FX wants you to be the star.

The network is inviting fans into a photographic experience that transforms them into the face of the show’s new campaign, revealing the intoxicating power of beauty — and the danger that comes with it.

One shot makes you hot. Step inside, share your transformation, and watch the consequences unfold on FX’s The Beauty, premiering January 21st on FX and Hulu.

If you’d like to join us, simply reply to this email to secure your spot!

American brands have ramped up spending on celebrities to star in their ads.

Why It Hits: These days, it takes a lot for digital advertising to cut through the noise. The hope is that paying top dollar for the biggest names in entertainment, sports, or the creator economy can help craft marketing that’s unavoidable. While that’s always been true to some extent, the willingness of so many celebrities to get in on the action is unprecedented.

Behind The Ads: According to a report from advertising operations platform XR, US brands spent over $1 billion on A-listers last year — more than before the pandemic.

Final Pitch: Why are brands backing up the Brinks truck for a star? According to Insider, celebrities are viewed as “a safe bet when it comes to metrics like ad recall — a measure in surveys that determines whether people remember seeing an ad.” And with political and cultural tension running high, leaning on the broad tent of a beloved celebrity is an easy way to ensure an ad is received positively. That’s about as big a win as anyone can hope for right now.

The Future: With Madison Avenue making so many inroads with Hollywood talent, investing further in long-form branded entertainment feels like a natural next step for CMOs.

Between Fed decisions, earnings surprises, and geopolitical headlines, does it feel impossible to know what — and when — to trade?

The rollercoaster doesn’t have to be so bumpy.

What if you could identify high-probability trades in seconds using artificial intelligence — and plan your entire trading day in as little as 15 minutes?

No more emotional decisions. No more stress. Just clear direction on what to trade, with just a few clicks for day or swing trading confidence.

When you know what’s likely to happen 1–3 days in advance, you remove the anxiety and start trading with conviction.

The markets may be unpredictable — but your strategy doesn’t have to be.

Learn this powerful AI strategy at no cost and see how traders are achieving wins every day.

54.2% of you voted Convenience in yesterday’s poll: What’s the main reason you use Amazon (if you do)?

“Both my wife and I use it for convenience. It’s easy to purchase something for someone else and have it shipped directly to them, especially during holidays or special occasions. That said, we don’t particularly support Amazon’s lack of social awareness or ethical compassion — not only toward workers, but also toward the environment and its manufacturing practices, including the materials it uses, even though we’ve purchased clothing from them. We’ve begun to consider not using Amazon at all.”

“We live in a rural area, and there isn’t a good selection of stores. I try to buy directly from stores or other available sites before using Amazon, but eventually, I do end up getting a few things from there.”

“Let’s be so for real — Amazon has every niche thing you can think of. I use it a lot for costumes or specific household products you can’t find in-store (Blueland cleaning, Stellar Snacks pretzels, etc.).”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🍿 Zoe Saldana is now the highest-grossing actor of all time thanks to Avatar: Fire & Ash.

🎸 Chris Stapleton’s “Tennessee Whiskey” is the third song — and first country song — to ever go double diamond.

🎥 European production powerhouses Banijay Group and All3Media are in merger talks.

🪫 PJM, the largest power-grid operator in the US, may need to institute rolling blackouts during emergencies because of strain from data centers.

👀 Meta is laying off 10% of its Reality Labs division, with most of the cuts hitting its VR unit.

💻 Apple debuted “Creator Studio” — a $12.99/month subscription to almost all of its creative software.

👓 Meta and EssilorLuxottica may double the output of their Ray-Ban smart glasses amid high demand.

💳 President Trump has called for a one-year, 10% interest-rate cap on credit cards. Don’t hold your breath, though.

👟 Nike’s most in-demand shoe of 2025 was… a clog.