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Happy Monday, Future Party. And to all of those returning from Coachella weekend — welcome back to the real world. Take it slow, stay hydrated, and don’t forget to shake the sand out of your bag. We’re excited to see which artists unexpectedly pop on Spotify this week.
DAILY TOP TRENDS
YouTube – Mutiny
X
(Twitter)– Artemis IIGoogle – Euphoria
Reddit – Dolly Parton
Letterboxd – Interstellar
Spotify – “In the Air”
Ghostwriter Wants Us To Talk To Our Computers
Sierra released a new AI agent platform called “Ghostwriter” that lets users control their computers using their voices.
Why It Hits: AI agents are reshaping our relationship with computers, enabling bots to handle many of our tasks for us. By introducing speech as a way to control them, people may be able to navigate their devices without ever touching a keyboard or mouse.
Behind The Code: Ghostwriter is the first “agent as a service tool,” according to TechCrunch.
Ghostwriter is an AI agent that builds other AI agents via “natural language” prompts (aka simply telling it what to do with your voice).
That allows users to “describe what they need, prompting Ghostwriter to autonomously create and deploy a specialized agent to execute the task.”
Final Dictation: The tool is currently geared toward enterprise systems, letting employees perform tasks on those platforms without directly interacting with their interfaces — all as if they were talking to a colleague. Sierra CEO Bret Taylor says Ghostwriter has already been deployed across several companies, even helping Nordstrom create its own agent in just four weeks.
The Future: When Ghostwriter eventually rolls out to the general public, it may make working at coffee shops a bit more chaotic. We may all need a cone of silence.
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The Audacity Of TikTok
AMC debuted its new drama, The Audacity, not just on its namesake channel and streamer, but also on TikTok, Spectrum, Captivate, and Samsung TV Plus.
The Big Picture: AMC is leaving no stone unturned to get as many eyeballs as possible on its latest show. The network hasn’t had a hit in quite some time, so it’s hoping that experimenting with novel ways of releasing the pilot could turn the tide.
Behind The Scenes: This past Sunday, audiences could watch The Audacity on TV, their phones, or even in an elevator.
Spectrum subscribers can access AMC+ free of charge to watch the show.
Samsung TV Plus users were able to watch the premiere on the flagship Samsung TV Network channel.
TikTok users can watch the show in 21 three-minute segments.
Through ad-tech firm Captivate, AMC can show clips on digital screens in office elevators.
Final Cut: Premiering the show on nearly every screen available highlights just how much the TV landscape has changed over the past decade. Audiences are no longer sitting on their couches waiting for appointment viewing; they expect content to be available on demand, wherever they are. Or as AMC CMO Kim Granito puts it: “We are hyper aware that getting viewers to show up isn’t just a command anymore. It’s a conversation.”
Coming Soon: Netflix premieres at the mall? Hulu debuts on TurboTax? Expect show screenings to pop up wherever people are engaged. TV is everything now.
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Put Your Emails On Autopilot And Your Business Results In Overdrive
Marketing that runs itself? Yeah, that’s a thing now.
Constant Contact offers automation tools that run in the background, so you don’t have to. Emails, texts, offers — they go out exactly when you want them to, without needing to hit send every time.
Want to make customers feel seen? Use an automation template to send birthday wishes.
Trying to boost sales? Set up an abandoned cart email — it’s a friendly reminder that often leads to real purchases.
Got customers who’ve gone MIA? Send a promo or offer to bring them back.
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DEEP DIVES
Read: The NYT chats with actor-turned-NASCAR-driver Frankie Muniz about returning to Malcolm in the Middle.
Listen: The Deal discusses with Netflix’s first MLB sports anchor, Elle Duncan, about the ins and outs of covering games.
Watch: The Axios Show sits down with Kalshi co-founders Tarek Mansour and Luana Lopes Lara to talk about how the prediction market is more like a stock market than a casino.
How do you typically prefer to watch TV shows or video content?
37.6% of you voted No, and I don’t plan to this year in yesterday’s poll: Have you attended a live sports game this year?
“Not for over 50 years. Have not missed a thing. Really enjoyed the time with friends and family doing other things!”
“If I can, I try to make it to a Bears game once a year. As I get older, I appreciate the benefits of watching sports at home. Plus, ticket prices are alarmingly high, so I don’t go as often as I used to.”
“Love MLB Spring Training, but the tickets were too pricey.”
“I have a NCAA player and go to as many as we can.”
“Going to see a World Cup match since it’s a once-in-a-lifetime event happening in my city… hoping it’s worth the ridiculous ticket prices!”
Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🎥 Issa Rae’s Hoorae Digital has inked a deal with TikTok to create microdramas for the platform and its PineDrama sister app.
💻 NYU’s Tisch School of the Arts has struck a partnership with Runway AI to make some of the company’s tools available to students for free.
🎟️ Regal Cineworld has become the first major movie chain to launch an app within ChatGPT for movie discovery and ticketing.
→ Technology
😬 The US Treasury and the Federal Reserve have summoned leaders from several banks to discuss the risks posed by Anthropic’s new Mythos model.
🤖 OpenAI is backing a bill out of Illinois that would limit AI firms’ liability for causing critical harm. Yikes.
🚗 Tesla is considering reviving its plan to build a new, smaller, and more affordable SUV.
→ Creator Economy
👀 Former Hartbeat CEO Thai Randolph is launching a new creator-focused media company called NILE & Co., which has already acquired two BuzzFeed properties — As/Is and Goodful.
🤳 YouTube is rolling out a new feature that would allow creators to deepfake themselves to host Shorts.
📱 Instagram will finally let users edit their comments… within 15 minutes of posting.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.



