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Happy Monday, Future Party. There’s a lot going on in the world these days, but hopefully you have the same “the show must go on” energy as Kacey Musgraves. During her Saturday show in Boston, a fire broke out on stage when a piece of equipment ignited high above her head. She playfully alerted someone to put it out, saying, “I have way too much hairspray to be standing under that sh*t,” before continuing on to her next song. Bravo.
DAILY TOP TRENDS
YouTube – A Talent For Murder
X
(Twitter)– AlienGoogle – Dutton Ranch
Reddit – Daisy Chain Fields
Letterboxd – Coyote vs. Acme
Spotify – "Insignificant Other”
South Korea Hands Out AI To Its Entire Population For Free
The South Korean government announced that it would give its citizens free, unlimited access to AI tools under a new “AI For All” initiative.
The Big Picture: South Koreans use AI a lot. Seoul reported that a quarter of the country’s population pays for generative AI tools, while 20 million residents use free versions. In comparison, only 2% of Americans pay for generative AI services. The problem is that, for all that usage, South Koreans primarily rely on either American or Chinese systems.
Behind The Rollout: South Korea is the first country to treat AI as a “public utility,” according to WSJ.
The country’s two largest telecom companies (KT Corporation and SK Telecom) and the operator of its most popular “everything app” (Kakao) will provide the AI tools.
Each will release a dedicated app for its AI services while also weaving AI features into its existing platforms.
The tools will also be directly linked to government services, allowing citizens to do things like “book doctor’s appointments, receive help with apartment hunting, or get tax advice.”
A beta test of the program will start in September, with a full rollout happening later this year.
Final Code: Seoul is determined to get more Koreans to use Korean systems for all their AI needs… and the government is putting its money where its mouth is. Seoul will underwrite the public’s use of tokens, which will be backed by 512 of Nvidia’s high-end B200 chips. The government hasn’t said exactly how much it expects the program to cost, but it has set aside $7.2 billion for “AI-related spending in 2026.”
The Future: Using country-specific AI systems could soon become a point of national pride, potentially creating some very interesting echo chambers.
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Twitter Is Back… Kinda
Courtesy of Twitter.now
A former Twitter lawyer has revived Twitter — name, branding, and all — as Twitter.now.
Why It Hits: No matter what you think of the Elon Musk-owned X, a lot of people still miss the heyday of Twitter, when it truly did feel like the internet’s town hall. One of those people just happens to have been a big part of the company a decade ago. Now, he wants to create a space that feels a little like the old platform, but with updates that address the toxic issues it had even back in the day.
Behind The Scenes: Stephen Coates — Twitter’s former head counsel for trademarks, domain names, and marketing — created Operation Bluebird to re-hatch Twitter.
Twitter.now began early testing on Thursday as a web app with only a few hundred users. People can pay $20 to join early and score a preferred Twitter handle.
Coates is in a legal gray area when it comes to taking the name. While X sued Coates over his use of it, a district judge has mostly sided with his argument that the company abandoned its trademarks for Twitter, “tweet,” and its blue bird logo after changing its name.
But because the judge has yet to write his decision, X’s injunction against the company still stands, making Twitter.now unavailable on the App Store and Google Play Store.
Last Post: The platform works like the old one, but with one key caveat — it lets users change their algorithm to “decide how much potentially false or harmful material reaches their feeds,” per Insider. That’s because Coates’ philosophy is “freedom of speech and not freedom of reach” — the company uses an AI system to assess posts, verify claims, provide sources and context, and assign a trust score to content. Users will soon be able to limit what they see by setting the minimum trust score a post needs to appear in their feed.
Prediction: While Twitter.now is jumping into the fray with several X alternatives, its content-moderation tool may help it stand out… if it works as intended.
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DEEP DIVES
Read: The Ringer posts an oral history of how Ketchup Entertainment’s Coyote vs. Acme was saved from a tax write-off fate and ended up on the big screen this past weekend.
Listen: The Movies That Made Me chats with filmmaker Casper Kelly about his debut horror-comedy feature, Buddy.
Explore: NYT details how the Foo Fighters structure their epic three-hour shows.
Are you (or were you) an X/Twitter user?
64.8% of you voted Not at all — the celebrity doesn’t influence me in Friday’s poll: How much does a celebrity’s involvement influence your interest in a retail, beauty, or food & beverage brand?
“Just because someone is famous doesn’t confer any expertise. And most of them are paid, one way or another, for their endorsements. So no, I couldn’t care less about their endorsements.”
“If anything, celebrity involvement is most likely to turn me off from trying a product.”
“I will go out of my way to buy an alternative product if I know a celebrity is involved.”
“A celebrity’s lifestyle does not line up with mine, so their recommendations, likes, and dislikes are not applicable to how I choose to move through life.”
“If you gave me a trivia contest on brand/celebrity associations, I would score zero.”
“It rarely does. However, if I was already considering purchasing a product and then saw an ad with a celeb, I might lean in more.”
Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Technology
🤖 Silicon Valley is on the acquisition hunt for open-weight AI models.
💰 A16z has launched a fund dedicated to “accelerating the physical buildout of AI.”
💉 Medical startup Vitestro has received FDA approval for its autonomous blood-drawing robot.
→ Fashion / E-commerce
🌧️ Kalshi is collabing with the Weather Co. on climate markets. Who’s ready to make money betting on whether it’s going to rain?
🎧 Justin Bieber’s SKYLRK teased its MP3 player, which looks like it came out 20 years ago.
🏎️ JOOPITER and CURATED have come together to sell Michael Jordan’s iconic 1997 Ferrari 550 Maranello.
→ Creator Economy
📦 YouTube and Amazon have partnered to let creators involved in both of their creator programs sell Amazon products directly through YouTube videos.
📱 Photo-sharing app Retro has raised $21 million in a Series A round.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.


