Uber For Creators

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Happy Black Friday, Future Party. We hope everyone had a relaxing Thanksgiving! Now, onto the wildest shopping weekend of the year. Below are some helpful tools to lighten the load. You’ve got this!

Tech giants, AI startups, and even retailers are turning their chatbots into personal-shopping assistants… just in time for the holiday rush.

Why It Hits: Thanks to e-commerce, nearly every product is available at your fingertips… which means we’re all likely dealing with some level of “decision fatigue,” according to University of Virginia marketing professor Luca Cian. The promise of agentic shopping is that a chatbot will know you well enough to surface just the few options you actually want.

Behind The Purchases: The days of Google Searching for the right gift are going the way of the dodo, per The NYT.

Checkout: While many people report that these tools still need a lot of finessing before they’re totally reliable, using AI to score a last-minute gift for your impossible-to-shop-for dad or make sure you can get Christmas pajamas for your entire extended family at a reasonable price is about to skyrocket in the coming years. A Mastercard/Harris Poll survey found that about 42% of consumers are already using AI for holiday shopping, and Adobe predicts that AI-powered purchases will surge 520% this season.

‘Tis the chatbot season.

Next Holiday: You might soon find yourself keeping a running “gift log” for everyone in your life — and uploading it to your AI of choice each year. We guess “gifts from the heart” are now “gifts from the code.”

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A new app called Social Agent is launching a marketplace to find content creators, film production professionals, and editing wizards on demand.

The Big Picture: There are two forces shaping film, TV, and the digital content economy in the hub of Los Angeles. The first is that production is way down, which is putting freelancers out of work. The second is that everyone and their mother wants something filmed, edited, or produced. Social Agent hopes to help fix both problems simultaneously.

Between The Bookings: The gig economy has come for the creator economy.

Final Order: Social Agent — developed by entertainment-industry veterans Lisa Jammal, Brooke Levy, and Jeff Tobler — seems more geared toward digital creators than Hollywood professionals. If successful, it could allow creators to monetize their skills while still growing their own business. For out-of-work Hollywood pros, the loss of union-rate gigs may be a hard pill to swallow… but it might still beat driving Uber.

The Future: With mini-dramas and freelance content creation on the rise, ultra-low-budget creative work may be the hottest entry-level job for those trying to work in the arts.

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32.5% of you voted 🍞 Stuffing in Wednesday’s poll: Which Thanksgiving dish do you look forward to the most?

“The stuffing has so many spices that the other dishes do not. Thanksgiving is really the only traditional time to have it, so you don’t get tired of it. Stuffing is best drowned in your favorite drink — turkey gravy!”

“It’s still turkey, but I much prefer it grilled on the BBQ with citrus and Mediterranean herbs. If you sear the outside, it stays very tender — not dry at all. I look forward to it every Thanksgiving. Sigh… this year, we’re going to a restaurant. I’ll have to make it in the summer.”

“As a vegetarian for over thirty years, it’s the other dishes — veggies like fried artichokes — but mashed potatoes are a very close second.”

“Sweet potato casserole with browned marshmallows on top. YUM!”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

📺 Omnicom has closed a $13 billion merger with rival Interpublic, making it the world’s largest advertising company.

🕺 The finale of Dancing with the Stars scored 9.24 million viewers, making it the most-watched finale since 2016.

📘 A US district judge has ordered OpenAI to turn over documents explaining why it deleted the datasets at the center of a copyright-infringement lawsuit filed by a group of authors.

🤖 Amazon announced that it’ll spend $50 billion on data centers to support the US government’s use of its cloud tech.

🚗 Uber and WeRide’s robotaxi service in Abu Dhabi has been cleared to operate fully driverless.

👀 Character.AI may be banning teens from using its chatbots, but it’s rolling out a new “Stories” feature that will let them use its AI personalities in a more “structured” way.

📱 Meta is kicking ChatGPT and Copilot off WhatsApp, so Meta AI can have all the glory.

💻 YouTube is rolling out a feature that allows users to switch up their home page with a prompt.

🧠 According to a new report by the American Psychological Association, “brainrot” is a very real thing.