Happy Thursday, Future Party. Getting repped at one of the top Hollywood talent agencies is tough — especially when you’re competing for attention with stars like Tom Cruise, Scarlett Johansson, and now… Parmigiano Reggiano. Yes, the delicious Italian cheese. The Parmigiano Reggiano Consortium — the collective of official parmesan makers — has signed with UTA to score “the king of cheeses” more screentime in premium movies and shows, and to “further its message of gastronomical excellence and high-quality ingredients.”

Honestly, no notes. We welcome the inevitable gritty Netflix limited series tracing Parmigiano Reggiano’s bloody path to the cheese throne.

DAILY TOP TRENDS

Dubai Introduces A Restaurant With An AI Chef

Chef Aiman // Courtesy of Woohoo

A new sci-fi-themed restaurant in Dubai called Woohoo — created by restaurateur Ahmet Oytun Cakir’s Gastronaut Hospitality — has installed an AI as its head chef.

Why It Cooks: AI is coming to eat the world… and, apparently, cook what you eat too. Woohoo is part of a growing AI revolution in hospitality that’s treading the line between gimmick and innovation. Proof of the concept’s success will likely depend on the rate of returning customers.

Behind The Dishes: At Woohoo, if you want to speak with the chef, you’ll need to consult the chatbot.

  • The face of the restaurant is “Chef Aiman” — a custom-built AI chatbot developed using a culinary-focused LLM called UMAI that’s been “trained on thousands of recipes, flavor pairings, and food data,” per Bloomberg.

  • Chef Aiman doesn’t cook, but it does “analyze ingredients, generate unconventional flavor combinations, and write detailed recipes that human chefs in Woohoo’s kitchen then test.” And, yes, a human tastes everything and tweaks the recipe when necessary.

  • Its avatar was designed to have “broad global appeal” (it looks like “a middle-aged, Caucasian man with sleek silver goggles and a mysterious sci-fi allure”). It even appears in marketing, guests on podcasts, and, allegedly, vets job applicants.

  • The chatbot also curates the restaurant’s vibe, projecting AI-generated images of a future Dubai — all powered by a $1.1 million system that serves as the restaurant’s centerpiece.

Last Bite: So, moment of truth: how’s the food? Bloomberg reports that, despite the restaurant being pitched as the “future of dining,” most of the menu sticks to typical high-end, Asian-style crowd-pleasers. But there are also some wild offerings, including a dish called “Dinosaur Heart,” which is “tartare of ⁠chopped Angus beef tenderloin, Japanese pufferfish, and bluefin tuna belly, mounded on a rubber plate that slowly pulses, literally animating the dish.” 

Next up: allegedly “3D-printed shawarmas and lab-grown meats.” The future is weird.

Next Meal: While Woohoo’s appeal is uncertain, the restaurant proves that Dubai seems to be transforming into the consumer-facing, experimental-tech capital of the world… which could continue to bolster tourism to the UAE.

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Social Media’s New Divide: How Much AI To Let In

Battle of the Slop // Illustration by Kate Walker

Every social media company is drawing a line in the sand on AI, rolling out new apps, features, and guardrails that dictate how much power users have in controlling what they see.

The Big Picture: There are two growing camps of people: those who think AI-generated content is the future of online life, and those who believe AI slop is destroying the internet. Social media companies now have to figure out how to cater to both sides… which could create a new kind of algorithmic echo chamber.

Between The Lines: “To AI or not to AI?” That is the question now posed to social-media users.

The Future: Evan Henshaw-Plath (who goes by “Rabble”), a member of Dorsey’s nonprofit (hilariously called “and Other Stuff”) who brought Vine back to life, summed up the tension over AI perfectly when he told TechCrunch: “Companies see the AI engagement and they think that people want it [...] Yes, people engage with it; yes, we’re using these things — but we also want agency over our lives and over our social experiences.”

In other words, social media algorithms already have enough pros and cons without AI, so how those features are served and recommended can further complicate people’s engagement with platforms.

Next Scroll: Just as people flock to or avoid certain platforms because of the vibes, expect users to make similar choices based on how much AI content they see.

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DEEP DIVES

  • Listen: Script Apart breaks down the great screenplay to Sinners with the movie’s writer/director, Ryan Coogler.

  • Read: THR sits down with Fox Entertainment CEO Rob Wade about the company’s fascinating investments, including B.J. Novak’s Chain and rom-com podcast platform Meet Cute.

  • Watch: Patreon CEO Jack Conte takes to The NYT to pitch how algorithms should be serving people instead of ads.

How do you feel about using an AI tool to help prepare a meal?

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27.2% of you voted A dinner gathering in yesterday’s poll: Which type of party do you most enjoy attending?

“It’s fun to have an intimate dinner party with a few friends for better conversations. If the holiday party gets too crowded, it almost feels like speed dating — you get a two-minute conversation before you’re interrupted. Even so, I still love the positive, loving family feeling of a holiday celebration!”

“I prefer spending time with family and friends in smaller groups of four to six. No one competes for talk time, there’s no overbearing music to shout over, and most importantly, there are no activities someone doesn’t like — you only do things everyone enjoys, and the group is small enough to actually make that happen.”

“Who’re we kidding? A party is a party… even if it’s a party of one! Life’s too short not to celebrate!”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

💰 Paramount is reportedly in talks with several sovereign wealth funds in the Middle East to help boost its bid for Warner Bros.

💻 Epic Games is bringing games created by Unity (its biggest competitor) into Fortnite.

🎮 Analogue’s 4K restoration of the Nintendo 64 is here. Millennials, rejoice!

→ Technology

🤖 The US has greenlit the direct sale of AI chips to Saudi Arabia.

🏳️ Europe is rolling back some of its most stringent protections under its landmark General Data Protection Regulation.

🎧 AI music-generator startup Suno has raised $250 million in a funding round led by Menlo Ventures.

→ Creator Economy

🤳 A new report by Visa projects that the creator economy will hit $500 billion this year.

🙅 Facebook debuted a new feature that will allow people to clamp down on other users who copy their Reels.

🦈 Pinkfong, the creator of Baby Shark, went public on the South Korean stock market.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.

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