Happy President’s Day, Future Party. You may have seen over the weekend a viral AI video featuring a remarkably lifelike Tom Cruise and Brad Pitt trading blows. The clip was made using ByteDance’s AI video generator, Seedance 2.0 — and it has understandably put Hollywood on edge. The MPAA, the studios, and virtually any filmmaker can recognize the scale and brazenness of the copyright infringement on display. After all the controversy ByteDance’s TikTok ignited within the US government over the past few years, it’s amazing to see the company step in it once again just as that issue appears to have been resolved.

DAILY TOP TRENDS

Date Drop Is Helping College Students Find Love

Courtesy of Date Drop

Date Drop, a questionnaire-based dating platform created by a grad student at Stanford, is remaking online dating at universities across the country.

Why It Hits: Dating apps are in their flop era and have resorted to rolling out AI matchmakers and premium subscriptions to boost engagement. That shift has led those looking for love to experiment with more old-school methods — dating spreadsheets, speed-dating events, or just hanging out at the local bar. Date Drop hopes to redeem technology in the pursuit of love.

Behind The Matches: Date Drop curates one person per week whom the platform deems to be a strong match.

  • The platform does this through a questionnaire that prompts open-ended responses, a voice conversation, and “other data that the users provide,” according to founder Henry Weng, a computer science grad student.

  • It then curates matches and helps plan dates using data-driven "compatibility prediction.” Weng told TechCrunch that “our matches convert to actual dates at about 10x the rate of Tinder.”

  • With 95% of its users saying they want to prioritize relationships over casual hookups, Date Drop is “geared toward forging long-term connections.”

Last Question: Some 5,000 students at Stanford have tried the platform, and it has already expanded to 10 additional universities, including MIT, Princeton, and the University of Pennsylvania. It plans to roll out “more broadly” in select cities, allowing non-students to join, per TechCrunch.

Weng is fueling that growth by building a startup around Date Drop called The Relationship Company, which has already raised “a few million dollars” from investors including Zynga founder Mark Pincus and former Coatue partner Andy Chen. Founded as a public benefit corporation, the company aims to “facilitate all meaningful relationships: friendships, professional connections, community, and events.”

Sounds like a return to the old social media.

Next Date: The early success of Date Drop suggests that the future of dating may hinge on intentionality — potentially bringing the era of “situationships” to an end.

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Can A24 Change Reality TV?

Courtesy of HBO Max

A24 is expanding into an unexpected corner of entertainment: unscripted TV.

The Big Picture: A24 has been trying to go more mainstream in recent years as its valuation has increased — that means backing bigger budgets for more commercially minded films, competing for beloved IP, and expanding into TV. Unscripted television has long been low-budget, high-reward programming, which could boost A24’s bottom line… as long as it doesn’t dilute what makes the brand special.

Behind The Scenes: A24 is bringing highbrow artistry to the unscripted world.

  • The studio has quietly built a slate that includes docuseries, competition series, ensemble reality shows, and sports, per Deadline.

  • The company is already in discussions with networks such as ABC, CBS, Fox, and NBC to carry the shows. It wants its programming to span broadcast, premium cable, and streaming outlets.

  • Spearheading the expansion is A24’s Head of Unscripted, Jonathan Hausfater, who joined three years ago. His previous credits include CBS’s Undercover Boss and Netflix’s Tidying Up with Marie Kondo.

Final Credits: A24’s first project out of the gate is HBO’s Neighbors — a docuseries about wild disputes between neighbors across America — executive produced by Marty Supreme filmmaker Josh Safdie. Also in development is a reality cooking competition based on the video game Overcooked, envisioned as the studio’s answer to shows like MasterChef.

So, yeah, things are already getting interesting.

Coming Soon: One could imagine A24 launching its own streaming feed — not just for unscripted shows, but also for bizarre commercials, short films, and PSAs that introduce the studio’s fans to a new breed of emerging talent.

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DEEP DIVES

  • Watch: In Depth with Graham Bensinger featured a rare public conversation with former Disney CEO Michael Eisner about his legacy at the Mouse House and his views on the future of entertainment.

  • Listen: Decoder sat down with American Arbitration Association president and CEO Bridget McCormack to discuss her bull case for AI judges and arbitrators.

  • Read: Wired delved into the strange story of how startup EVA AI hosted a pop-up Valentine’s Day date night for humans and their AI significant others.

64% of you voted I don’t use it in Friday’s poll: What’s your experience with Threads?

“I just can’t with another social media app.”

“Nope. Okay, Grandpa — let’s get you back to the home.”

“It’s one of the most wholesome social media sites I’ve seen — people are always so encouraging and celebrating each other’s wins.”

“I’ve honestly only been on it regularly since Heated Rivalry came out. The algorithm knows exactly what I want. With the Olympics on now, my hockey worlds have been colliding even more on the platform.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

👀 Embattled Wasserman CEO Casey Wasserman announced that he’s putting his agency up for sale. Expect all the big Hollywood agencies to circle.

🫠 The Warner Bros. board is considering engaging on Paramount’s latest offer (the ninth, for those counting) for the studio.

🏅 Peacock is taking gold at the Olympics, with 6.3 billion minutes viewed of the Milan-Cortina Games so far — more than the last two Winter Olympics combined.

→ Technology

👓 Meta is putting facial-recognition tech in its smart glasses… which is definitely not problematic, right?

🪦 OpenAI has laid to rest GPT-4o… and people hooked on the chatbot are not happy about it.

→ Fashion / E-commerce

💄 Kering and Coty are in talks to sell Gucci’s beauty business to L’Oréal.

🏃‍♀️ JD and Nike collabed with run club Made Running on a 5K that took place inside a UK shopping center.

🧸 Lumee, a new joint venture founded by Hasbro and kids media company Animaj, wants to figure out how to properly integrate ads and brand partnerships into kids content.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.

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