Lacin’ Up Some Costcos

PRESENTED BY BRAD’S DEALS

Happy Tuesday, Future Party. If you live in NYC, here’s an ongoing film series worth showing up for: Steven Soderbergh’s “63 Days of Steven’s Selects.” In collaboration with Singani 63 and Nitehawk Cinema, Soderbergh is curating a weekly films-and-cocktails series, with each screening drawn from the filmmaker’s handpicked favorites of the decade. Themed drinks come courtesy of a rotating lineup of some of the city’s best bars. Not a bad way to spend nine Wednesday nights — especially if you’re already missing those Sundance vibes.

Correction: In our recent story about weather influencers, we noted that Max Velocity, Reed Timmer, and Ryan Hall all held meteorology degrees. Ryan Hall does not — he did not complete the program at Mississippi State University. C’mon, Hall — finish those remaining credits so we can correct this correction.

An unexpected pair of Nike sneakers quietly dropped at Costcos nationwide… and is already lighting up the internet and resale markets.

Why It Hits: Nike’s partnership with Costco never seemed like it was actually going to happen. Then, over the weekend, limited-edition pairs of Costco-branded SB Dunk Lows started popping up at the wholesale retailer and quickly got sneakerheads excited… proving that the next era of sneaker collecting may be all about unexpected partnerships and under-the-radar drops.

Behind The Box: Nike’s new sneakers are both out of the box and big box.

Final Receipt: While the sneakers are naturally only available at Costco, they’re already popping up on resale sites like StockX, eBay, and GOAT for up to $5,000. It’s a testament to the kind of loyalty — not the kind you pay for — Costco has built, with people seemingly willing to splurge to show off their devotion to something fresher than a Costco rotisserie chicken. It also reinforces that grocery stores are the coolest places in town now, whether it’s buying a tote at Trader Joe’s or a hat from Erewhon.

It’s style that reps what’s in your fridge.

Next Membership: We wouldn’t be surprised if grocery-branded clothing and accessories start unlocking special discounts for wearers. Nike sneakers as a Costco loyalty card would be pretty awesome.

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With Anthropic now joining forces with Atlassian Williams, it seems both big tech firms with AI ambitions and ambitious AI startups are partnering with F1 teams to supercharge their technology and operations.

The Fast Lane: There’s nothing quite as buzzy these days as a deal with a major sports league, team, or star, with the money exchanged for rights or NIL deals reaching unprecedented heights. F1 is one of the most technologically advanced sports there is, making it especially ripe for AI disruption.

Behind The Wheel: Are you an AI company now if you don’t have an F1 partnership?

Last Lap: By bringing GPUs to the grid, these companies hope to accelerate AI adoption worldwide, with Claude, Gemini, and other chatbots becoming visible everywhere from Monaco to Mexico. And with F1 a sport defined by technological precision, innovation, and speed, these companies gain a high-stakes stage to showcase what their systems are capable of. All eyes will be on whether any one of them can help push a team to victory.

Next Race: It’s possible that each F1 car could one day have its own driver-specific chatbot, measuring and communicating what’s happening to the vehicle in real time — a Jarvis for race cars.

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67.6% of you voted I didn’t follow at all. in yesterday’s poll: How closely did you follow this year’s Grammy Awards?

“I really don’t care for most of the artists being celebrated at the Grammys. The current crop of pop superstars is, for the most part, lacking in musical talent and trying to make up for it with gaudy showmanship and gratuitous sexuality. Not worth my time.”

“No need to hear what they think is relevant in the world when they wear rose-colored glasses with an agenda.”

“I scrolled through the fashion highlights and judged the dresses based on whether I would wear them. I didn’t pay attention to who won.”

“There isn’t a ‘most of it except when I wanted to check other shows or cook food’ option.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏆 Here’s your Grammys rundown: Bad Bunny has the first Spanish album to win Album of the Year, Kendrick Lamar now has more Grammys than any other rapper, KPop Demon Hunters gave K-pop its first gold, and Steven Spielberg now has EGOT status.

🐭 Disney CEO Bob Iger plans to step down sometime before his contract wraps up at the end of the year.

🎮 The reveal of Google’s game-generator Project Genie sent game-developer stocks tumbling, including Unity’s, Roblox’s, and Take-Two’s.

🛰️ SpaceX is asking the FCC for permission to launch one million satellites into space to create a massive orbital data center.

🚀 Blue Origin is pausing all space-tourism launches for at least two years to focus on NASA contracts (read: it really wants to beat SpaceX).

🤖 NYC Mayor Zohran Mamdani is icing a city chatbot that was meant to help businesses navigate government regulations… but instead just told them how to break the law.

🥾 Blue-collar workwear is now mainstream fashion.

🥡 Grubhub will now waive delivery and service fees on orders over $50.

📦 Amid Saks’ ongoing bankruptcy, it has ended its e-commerce partnership with Amazon.