Playing For CEO

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Happy Friday, Future Party. Is it just us, or did this first full week back feel like a month after back-to-back holiday breaks? Honestly, writing this intro already made us tired. Feel free to take a nap before you keep scrolling.

Hasbro has developed a board game that literally gamifies the role of the company’s CEO — testing how well execs can build the brand, scale the business, and effectively apply changing market research.

The Big Play: Training people to take over the top role at any company is difficult (just look at the drama playing out at Disney), but Hasbro’s solution lets promising leaders get their hands dirty across every aspect of the business in a way that’s both fun and illuminating.

Between The Rolls: Make no mistake — just because Hasbro is training potential CEOs with a game doesn’t mean the stakes are low.

Last Move: Hasbro CEO Chris Cocks told The WSJ that “I think the job of a CEO is very similar to a grand strategy game.” And Cocks is something of the game’s grandmaster. Alongside Chief Financial Officer Gina Goetter and Chief People Officer Holly Barbacovi, he gives execs slated to play a crash course in Hasbro’s overall business — and the toy industry at large.

The game’s ultimate goal is to see how leaders deal with two core concepts: risk and resources, and whether they can balance the former effectively to maximize the latter. Come to think of it, can we play this game? Sounds fun.

Next Round: Don’t be surprised if other companies adopt a similar game for their own succession plans — and maybe even require CEO candidates to play the game in front of the board to help finalize a decision.

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A new platform called “Doomscrollr” is cutting out the middleman of the creator economy — algorithms — in an attempt to provide a one-stop shop for every piece of content from a creator.

Why It Hits: Algorithms rule modern online life — so much so that the years-long saga to separate TikTok’s US operations from ByteDance hinged on what to do with its addictive code. But algorithms are also what frustrates creators who suddenly see their engagement nosedive for no apparent reason and fans who somehow keep missing the newest content from their favorite influencers. Doomscrollr ditches those headaches… but can it match the virality?

Behind The Code: Doomscrollr, in a way, is bringing the internet back to the basics.

Last Update: Husband-and-wife founders Adam Ayers (former CTO of Yeezy) and Victoria de la Fuente (founder of fashion brand Zillion Trillion) have already raised an undisclosed amount of funding (WeTransfer Founder Nalden has put up cash) since launching late last year. They’ve onboarded several creators (fashion designer Christopher John Rogers has built a community of 150,000) and brands (Nvidia — the biggest company in the world — is using the free version, for some reason).

Maybe we haven’t reached peak social media — we’ve just reached peak algorithm. At least, that’s what Doomscrollr is betting on.

The Future: Ayers and de la Fuente told Tubefilter that they’re working on “viral mechanics” to supercharge growth on the platform. If they pull it off, going viral could soon have two very different meanings.

58.5% of you voted I prefer no visible logos in yesterday’s poll: When buying clothing, how do you feel about visible logos?

“Why should I give them free advertising?”

“Except for destination T-shirts (like if I’m visiting Budapest), I don’t buy logo T-shirts.”

“Logos are everywhere, and I do have some bold ones — mainly on sneakers — but I don’t want to be a walking billboard. I prefer subtle logos or none.”

“If it’s well done — or a timeless brand I know I’ll like long-term — why not display it? For the right occasion and fit, the all-over Versace print with the Medusa hits.”

“I especially like logos that endorse something I created or helped create. With so many people who have a side hustle or are self-employed, it only makes sense to promote ourselves any way we can.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

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🎥 STX Entertainment is coming back from the dead (again!), thanks to investment from Crown Productions.

📈 Google has surpassed Apple to become the second-biggest company in the world.

👨‍⚖️ Elon Musk’s ongoing lawsuit against OpenAI (lots of bad blood) is headed to a jury trial.

🛰️ Schmidt Sciences (the firm founded by former Google CEO Eric Schmidt) unveiled the largest private space satellite — the Lazuli Space Observatory.

🏃‍♀️ Fitness platform Strava, which has a current valuation of $2.2 billion, confidentially filed to go public.

💳 JPMorgan is taking over Apple’s credit card program from Goldman Sachs.

👕 Givenchy has named L’Oréal executive Amadine Ohayon as its new CEO.