To A Trillion And Beyond

PRESENTED BY 1440 MEDIA

Happy Halloween, Future Party! Nielsen shared some great charts breaking down the most popular movies to watch — and rewatch — during the Halloween season. So, if you’re stuck on what to throw on tonight after trick-or-treating with the kids or rolling in late from a party, give them a peek to keep the spooky vibes alive.

Correction: Last week, we wrote that 30 current and former NBA coaches and players were arrested by the FBI on illicit sports betting/gambling schemes. In actuality, only three of the 30 had NBA careers. Apologies to the 27 others who didn’t have headline-making names.

OpenAI is preparing to go public within the next 18 months at a $1 trillion valuation, which would make it the largest IPO ever.

Why It Hits: The AI race is really a race about spending — and, boy, are the tech giants burning through unprecedented amounts of cash to stay ahead. So much so that investors are starting to get nervous about just how many zeros are on those checks. OpenAI knows it needs to raise serious money not only to realize its ambitious goals but also to actually turn a profit.

Behind The Bell: Now that OpenAI — already the world’s largest private company with a $500 billion valuation — has officially transitioned into a for-profit entity (technically, a for-profit public benefit corporation), it’s ready to really Sora (sorry, we had to).

Final Trade: It’s easy to imagine CEO Sam Altman watching Nvidia cross a $5 trillion market cap on Wednesday and telling his investors to hold his beer. The AI market is in a frenzy — whether it’s a bona fide boom or an inflated bubble is still up for debate. Altman, who has taken Silicon Valley’s move-fast-and-break-things ethos to the extreme, envisions pouring trillions into global data centers and expanding ChatGPT, Sora, and future products into everyday life.

But to get there, he admitted, “eventually we need to get to hundreds of billions a year in revenue, and we’re on a pretty steep curve toward that.”

Future Valuation: Expect Sam Altman — who famously holds no direct equity in the company — to renegotiate his contract ahead of the IPO to make sure he’s very, very well-rewarded.

Every day, the 1440 team of editors hand-selects and summarizes the most important stories from over 100 trusted sources.

The result? A five-minute newsletter that’s fast, factual, and refreshingly human.

No bots. No bias. Just clear, comprehensive news on politics, business, and culture — trusted by over four million readers and always free.

Subscribe for free

Several major brands across consumer goods, fashion, and food & beverage are making an anti-AI stance central to their marketing campaigns.

The Big Picture: As AI sweeps across society, a cultural divide is emerging between those excited by the technology and those wary of it — a Pew study found that 50% of Americans are “more concerned than excited about the increased use of AI in daily life.” Leaning into that tension has become a pretty effective way to get ads noticed.

Between The Lines: The AI resistance is on a billboard near you.

The Future: These campaigns follow a wave of unpopular AI-generated ads from Coca-Cola and Toys “R” Us that audiences largely rejected. As Haley Hunter, cofounder of ad agency Party Land, put it, AI media clashes with the authenticity that drives online culture.

A study by creative-testing platform DAIVID backs that up — after analyzing 21 AI-made ads from brands like Volvo and Puma, it found that while viewers reacted more strongly, their emotions were overwhelmingly negative.

Prediction: The anti-AI brands may become popular additions to Gen Z and millennials’ analog bags. Call it “unplugging as an identity.”

Lucent Chat feels like ChatGPT — but it runs the most advanced generative AI models in one seamless chat.

Need a cinematic product shot, a viral visual hook, or a full ad? Just explain your idea, and Lucent Chat will automatically prompt the right model — from Veo, Sora, Kling, Nano, Seedream, and more — to deliver results that look like they came from a full creative team.

Marketers use it to spin up characters, test video hooks, and create scroll-stopping visuals in minutes — all without leaving the chat.

Lucent keeps everything on-brand, learns your tone, and helps you iterate at the speed of culture.

You don’t need to master ten different tools. You just need to talk — and Lucent turns that conversation into creation.

Try Lucent now

37.5% of you voted I feel less secure in my job. in yesterday’s poll: How have current layoffs affected your outlook on job security?

“I work in advertising, so I’m on borrowed time.”

“I was forced to retire at 65 because I wouldn’t relocate at my own expense for the position I’d been successfully doing for years. I’m glad I’m older — the next 10–20 years are going to be very difficult, especially in the US, because we don’t have a caring society anymore; it’s all about greed and money.”

“I wish I’d gone to a trade school instead of a liberal arts undergrad to have gotten here quicker, as I’m now getting an Associate’s in Court Reporting, so I can have a skill not as easily taken away by AI.”

“I don’t think my job is going anywhere, as luxury sales and fine art in general are very human-oriented sectors, but ‘job hugging’ is definitely a thing. Scared to ask for a raise, more benefits, etc.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏀 The Buss family has sold the LA Lakers to Guggenheim Partners CEO Mark Walter for a record $10 billion.

🏅 Ben Winston, a veteran of producing The Grammys, will produce the opening and closing ceremonies of the LA Olympics.

🍿 Bleecker Street is launching a distribution division called Crosswalk — focused on cinematic showings of live events.

🫲 XRTV, an immersive-entertainment production studio founded by Crypt TV’s Jack Davis and Darren Brandl, is partnering with Meta on an XR spinoff of A24’s Talk to Me.

😐 Speaking of Meta, the company may be all but out of the metaverse — execs didn’t mention it once on the last earnings call.

📕 A copyright-infringement lawsuit against OpenAI from a group of authors that includes George R.R. Martin now looks likely to succeed.

📱 YouTube says that Shorts content now generates more revenue for the company than long-form videos.

🤳 TikTok is rolling out features for creators that could allow them to keep up to 90% of subscription earnings if they hit certain milestones.

👀 Threads is debuting a feature that will let users control what comments will be publicly visible on their posts.